scroll_down_arrow

HARDWORKING DESIGN.
THERE IS NO SUBSTITUTE.


There is no substitute for hard work. This is our philosophy and the words we live by. It’s what drives our passion for good design and fuels our quest to solve the toughest of challenges. At Porchlight, we work hard to make our clients’ brands and products the hero – in store, online, in print and in conversation. Hard work pays off.

Porchlight

HOW WE WORK


We partner.

Working with our clients is a collaborative process. Through a thorough immersion, we gain an understanding of your business goals, audiences and obstacles. We know that client service is more than agency-speak. It’s a committed relationship that works better together.

We use precision.

Design is a craft. It takes precision and the right tools to deliver effective results. Our design knowledge combined with the tools we use, like 3D renderings, ensure that every detail is covered and you know the final product before it’s in production.

We design a plan-of-action.

Every project begins with a coherent strategy and a clear set of objectives. We don’t design for design sake. Our tailored systematic approach to brand design meets the specific needs of our clients and is designed to deliver the best results.

We believe in results.

Whether it’s a packaging redesign or increasing online presence, we know the importance of measurement and ROI. It’s a core component of every project. We are committed to driving results that elevate your brand and helping you achieve your business goals.

We problem solve.

Whether it’s retail optimization, packaging that is more sustainable or “that color blue is just not right,” the bottom line is there is always a way to improve. Good design is about wanting to make things better. Hard work and critical thinking make it happen.

We provide perspective.

Simply put, we know retail branding and packaging design. Our experience makes us uniquely qualified to design for retail in the most effective way possible. We understand all the variables, and we know what it takes to get your product on the shelf and in the cart.

PROCESS & METHODOLOGY:
IT’S ALL IN THE APPROACH.


Discovery or planning. Execution or implementation. No matter what you call it, effective branding and design requires an effective process. From the start, we immerse ourselves and gather insights to get the 360-degree perspective that is needed to develop the right strategy. We know that every project is unique. And with that comes a unique set of goals, needs and challenges. We tailor our approach for each project to meet these needs. It’s this approach, combined with the tools we use that make the difference and deliver effective results.

Brand Icon

BRAND DEVELOPMENT

Branding Strategy

Market Research

Brand Identity

Brand Messaging & Positioning

Identity System

Brand Guidelines

Packaging Icon

PACKAGING

Structural Design

Custom Packaging Design

3D Renderings

Full Scale Mock-Ups

Digital Icon

DIGITAL DESIGN & MARKETING

Content Management Systems

Digital Advertising

Email marketing

Search Engine Optimization

Real-Time Analytics & Optimization

Website Development

Video Creation

Print Icon

ADVERTISING

Strategy

Media Planning & Placement

Traditional Media

Emerging Technology

Catalogs & Brochures

Promotional Materials

Internal Communications

Social Icon

SOCIAL MEDIA

Social Media Strategy

Campaign Development

Monitoring, Listening & Responding

Analytics

Trade Show Icon

POINT OF PURCHASE

Traditional Signage

Freestanding Displays

On-Shelf Displays

Off-Shelf Displays

OUR WORK