VP Merchandising/Sustainability at The Home Depot
What We Did
- Competitive Research
- Logo Design
- Web Design & Development
The Home Depot wanted to update their existing logo for Eco Options, a classification system that identifies products to help customers save energy and water, maintain healthier homes and conserve natural resources. We would also update the Eco Options website with the new logo and refresh the overall design, content and navigation to convey their “A Better World through Better Products” message while also keeping it easy for the internal Home Depot team to continually update (WordPress).
Home Depot wanted us to replace the current logo’s house and tree and match the typefaces to their ongoing corporate identity. We explored ideas that had a softer feel to them, incorporating more obvious “green” imagery and colors, and looked at some new illustrations that would be unique to just Home Depot. The website needed to showcase the company’s overall goals and achievements for sustainability but not any SKU-specific information (i.e. more evergreen information/knowledge vs. product information). It needed to look like THD.com and include large, inspiring images that conveyed nature and environmental responsibility.
The final logo utilized light gray and green colors to complement the standard Home Depot orange. We paired both the leaf and ECO text in green to anchor the logo and tout exactly what the program is all about. The new website was launched on February 12, 2019.