Hunter Industries

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POSITIONING HUNTER AS THE GO-TO SOLUTION FOR RESIDENTIAL IRRIGATION


PACKAGING RE-DESIGN FOR HUNTER INDUSTRIES HC WI-FI IRRIGATION CONTROLLER

This was our first time partnering with Hunter Industries and their corporate creative team, so we were eager to get to work. Their HC irrigation product is high-tech and includes features that the competition doesn’t. Our goal was to ensure the features/benefits were clearly portrayed, and the box stood out on the shelf amongst the competition.

We started off making the entire package Hunter’s blue color and isolating the Hunter name to make the brand more prominent. Since this product is a higher price point and at the top of the product lineup, we altered the box structure and added a sleeve/wrap with a special finish to clearly portray it as a premium product. We also created consistent iconography with more descriptive titles to make the whole message more cohesive.

Overall, Hunter’s corporate creative team was extremely pleased with the end result. We provided them with creative which resulted in a much simpler – yet captivating – packaging design that enabled customers to more clearly understand exactly what the product was capable of compared to the competition.

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Porchlight completely re-designed Hunter’s HC Wi-Fi Irrigation Controller packaging, giving it a much cleaner look with more prominent and cohesive messaging.

OUR WORK

Iron-Hold Trash Bags

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GETTING A
TOUGH GRIP
ON TRASH


TRASH BAG PACKAGING RE-DESIGN FOR IRON-HOLD

Berry Plastics originally wanted us to get their Iron-Hold trash bags color family consistent, but they quickly added onto that by having us do slight revisions to their opening price point/inexpensive packaging. After seeing what a big difference the slight changes made, they then wanted to see all-new creative.

The main challenge was the overall design was trying to carry more weight than the typical opening price point trash bag. But we didn’t want it to connect with any of the national brand names either. They also did not have any logo or color palette consistency. We ended up doing three versions of three different families of product, with each family organized by color for its gallon size. We did versions that were close to the original and others that were totally new. We also made slight revisions to the logo and even did a full photoshoot so we could have all-new photos to choose from.

In the end, we brought them a consistent, scalable design that should last the test of time. We did everything from in-store research to structure designs to font families and brand standards, which also led to us to doing some of their trade show booths, sales sheets, coupons and digital ads.

Iron-Hold Trash Bags
IronHold Before and After
Iron-Hold Trash Bags Packaging
Trash Bag Photography

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


We successfully designed new packages that exhibited strong, quality trash bags at inexpensive price points.

OUR WORK

Porchlight Holiday 2016

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THERE’S NO SUBSTITUTE
FOR CAFFEINE


CREATIVE DEVELOPMENT AND DESIGN FOR THE HOLIDAYS

For our 2016 holiday client gift, Porchlight sent out company-branded tumblers. Inside each tumbler was a morning starter kit to get our clients ready for their day ahead. Each kit included a packet of instant coffee, a stirrer, two creamers, two sugars and a cup description/care instruction card. A perfect start to their morning!

For as much thought that went into what needed to go inside the tumblers, there was even greater attention put on how to package them up and mail them out. We designed a cardboard flip-top box to hold the tumbler, and we put kraft crinkle paper shreddings all around it for protection and to keep it from moving around. We then sealed it with a USPS-approved mailing label designed with the tagline “One sip away from happiness.” When the client opened the top, we had a card adhered to the inside top flap thanking them for a great year and showing each employee’s name and signature.

Safe to say, our clients were thrilled when they received their package. We couldn’t be happier with how everything turned out and are already looking forward to doing our 2017 gift!

THE RESULT


Each year, we strive to surprise and delight our clients. This year was no exception.

OUR WORK

My Mold Detective

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A DIY KIT WITH PROFESSIONAL RESULTS


PACKAGING DESIGN FOR MY MOLD DETECTIVE™ TEST KIT

My Mold Detective challenged us with designing the retail packaging for their new product that would be sold at The Home Depot®. The design would also be used in a point-of-purchase instruction sheet, a website, a brochure and trade show graphics for the original product launch.

The packaging was designed in two parts. First, we had to create a structure that would protect the product during shipment from China. In addition, the structure needed to be opened once it arrived in the U.S. so more items could be added, then repacked and sent to retailers. This required the material to be strong enough for multiple people to open, close and repack without damage.

Second, we had to execute a design that showed/explained the product’s features while educating the consumer on the differences from other mold detection kits that were already available and less expensive. The design needed to highlight its professional-grade pump, reusability and simple mail-in tests that would give results through email. While it was a DIY product, it still needed to relay security, reliability and professional results.

Lastly, we promoted the test kit through digital advertising and created transactional emails to deliver a consistent experience across each communication with system-triggered emails.

My Mold Detective
MMD-Digital-Ad

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Porchlight helped bring this product to life and expand its retail presence from a single outlet to several major stores across the country and online.

OUR WORK

Dynamite

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TAKING A BRAND FROM LOCAL TO NATIONAL


BRANDING AND IDENTITY UPDATE FOR DYNAMITE PLANT FOOD

Dynamite Plant Food needed a design partner to help get their brand national exposure. With strong ties to The Home Depot, we were an obvious choice for the packaging design refresh, POP displays, in-store communication, and PR kit.

First, we focused on the product’s bottle. Our team explored different shapes — from off-the-shelf to custom prototypes — before opting for a sleek, ergonomic bottle. We then swapped out the existing wafer-sealed top for a tamper-proof, shrink-sleeve label that wrapped all the way around the bottle. Custom photography featuring colorful plants, flowers, and vegetables was used to make the shrink sleeve pop with life, all the while telling the brand story across multiple products.

After reviving the packaging, we took the lead on creating several outdoor POP displays, before moving on to internal touch points, which included associate communication cards to educate employees on the product line. As part of the launch, we also created a PR kit complete with a 1-pound bottle and full product brochure.

Porchlight-Dynamite-Family
Dynamite Before-and-After
Dynamite Product Launch
Dynamite Plant Food

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


As a result of our design expertise, Dynamite Plant Food moved from the shelves of local shops to those of every Home Depot store across the U.S.

OUR WORK

Veranda

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REINFORCING A LASTING PARTNERSHIP


COMPREHENSIVE BRAND REFRESH FOR VERANDA DECKING

As long-time partners, The Home Depot once again approached us with a sizable task: refresh their Veranda brand by creating one design that works across multiple packaging shapes, sizes, and substrates.

Pulling from our extensive retail packaging experience, we developed several concepts – some close to the original design, others radically different. To further support these concepts, our team also created POP elements, like overhead signage and informational brochures. We knew the final design needed to work on a number of packaging types, from extremely vertical to extremely horizontal.

We solved this challenge by creating segments that each design element could live in and by mathematically scaling up and down according to packaging structure. Once these segments were established, our team implemented feature and benefit call-outs, line-art illustrations, and silhouette photography to clearly convey product information.

Veranda Packaging Dieline
Porchlight-Veranda-post-cap-boxes
Veranda Baluster Packaging

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Through our tireless efforts, we successfully refreshed the Veranda brand with a design that manufacturers could easily replicate – all the while strengthening our relationship with The Home Depot.

OUR WORK

Genie

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DESIGNING FOR SHELF APPEAL


PACKAGING REFRESH FOR GENIE GARAGE DOOR OPENERS

For over sixty years, Genie has supplied America with security, reliability, and value — and while they’re experts in those three categories, we consider ourselves experts in design and the home improvement sector. Genie partnered with us to help strengthen their shelf presence. We knew our extensive retail experience – both on the floor and behind the scenes – would be a huge asset.

After researching Genie’s merchandise by walking the aisles, we found it difficult to nail down the company’s brand standards and match products to brands. Our eyes were not drawn to one item over another, which proved overwhelming. We needed to streamline their multiple products into one cohesive brand.

We focused our efforts on simplifying the packaging and messaging. We swapped out their confusing color palette for a black-and-white gray scale, accented by red – a color that consumers could easily pick out on the shelf. Our team then distilled the copy into three main callouts: the type of unit, features, and accessories. We further introduced simple iconography to help consumers quickly compare units.

Genie Packaging
Excelorator-Box_New-Angle-2
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Genie Packaging

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Now, when people walk down the aisle, a bold, distinguishing red-and-black box grabs their attention and immediately pulls their gaze to the brand name, Genie.

OUR WORK

Husky

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CREATING A UNIFYING EXPERIENCE


HANGTAG DESIGN FOR HUSKY TOOL BAGS

Husky is one of the largest national home improvement brands, encompassing a vast array of products, such as hand tools, tool storage, pressure washers, and generators. As an approved vendor for The Home Depot, we have been involved with Husky since our inception. When Husky needed assistance in production, we went right to work.

Husky’s team created the artwork for a hangtag, but trusted in our team to execute the package design, while adhering to The Home Depot’s brand standards. We find consistency very important in retail, so we got started on the best size and shape for the hangtag. For the final design, we developed a one-sided wrap in three sizes, and then applied the brand standards.

Continuing to keep The Home Depot’s strict guidelines top of mind, we directed photography for each tag. Our team spent a great deal of time ensuring no detail went overlooked. From carpenter pencils to screwdrivers, all accessories were lined up just right.

Porchlight-Husky-Electricians-Bag-Tools
Porchlight-Husky-PDQ-Tray
Porchlight-Husky-Billboard-Hangtags

PROCESS/

PHOTO ART DIRECTION

THE RESULT


By following Husky’s structure design and staying true to The Home Depot’s set standards, we were able to produce a unified packaging solution for the brand.

OUR WORK

DiversiTech

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GIVING A
CLASSIC
CLARITY
AND LIFE


PACKAGING REDESIGN FOR DIVERSITECH GRILL PADS 

DiversiTech is North America’s largest manufacturer of equipment pads and the first to create a lightweight grill mat that protects against sparks, spills, and stains — aptly named The Original Grill Pad®. The product’s initial packaging centered on the image of a grill, instead of the product itself. Having partnered with us previously, DiversiTech called on our package design expertise to make The Original Grill Pad® the hero.

In addition to the imagery, we saw a need to rework the amount of text on the wrap, most of which was too small to read from a distance. We aimed to design a wrap that communicated more efficiently, while quickly educating the consumer on its benefits and features. We replaced the grill image with “The Original Grill Pad®” in large letters, front and center. We also included icons that call out what type of grill equipment the product can be used with.

The structure design portion of the refresh proved challenging — our wrap needed to fit snuggly on store shelves, while clearly conveying what the product is all about. To aid in this, we designed a merchandising system, which holds the product upright and showcases its unique features.

DiversiTech Grill Pad
DIVERSITECH_Before-and-After-compare
DiversiTech Grill Pads
Porchlight-DiversiTech-Icons
Diversitech Grill Pad Packaging Group

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Through our redesign of The Original Grill Pad®, we were able to recharge the brand’s perception.

OUR WORK

Ironforce

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BUILDING A BRAND WITH BINDING FORCE


BRAND AND PACKAGING REDESIGN FOR IRONFORCE 

Berry Plastics, a big player in the tape and adhesive industry, challenged our team to brand their new heavy-duty, all-purpose duct tape and adhesive spray. Our brand and identity work would need to showcase the products’ durability and help them stand out on the overly saturated shelves.

After exploring hundreds of brand names, we opted for IRONFORCE — a name that shouts strength and stability, while conveying tradition and legacy. Next, we went to work on an equally powerful logo. Visual concepts like tools, skulls and crossbones, mac trucks and men flipping tires all led up to the industrial-inspired logo that screams “built tough.” All things considered, the idea of an iron support beam represented what IRONFORCE promised: strength and durability.

With name and logo nailed down, we dove into package design. Our first concept embodied the image of a classic toolbox – heavy on the color red with a stainless steel look. We also presented the client with a black-and-yellow design, one that mimicked traditional contractor-grade tools. The final and chosen concept transmitted feelings of Porsche-like sleekness and prestige, coupled with hints of neon.

For the final part of the project, we designed IRONFORCE’s website to drive sales. Visitors were greeted by a promo video – which we wrote, shot, and directed. The video quickly educated consumers on the products, enticing them to head to The Home Depot. The site’s electric green icons pulled the visitor’s gaze to benefit call-outs, while a dark, industrial background cemented the brand as super-tough.

Porchlight - Ironforce
Porchlight Ironforce Logo
Ironforce_Foil-Tape-icons
IronForce_single_flat_approved
Porchlight - Duct Tape
The Home Depot Ironforce Display
Ironforce Web Page

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Our creation of IRONFORCE’s powerful name, logo, packaging, and site helped the brand establish a firm foothold in the home improvement marketplace.

OUR WORK