Joy Mangano

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ESTABLISHING A SUCCESSFUL ON-SHELF AND OFF-SHELF PRESENCE


MULTIPLE DISPLAY RENDERINGS FOR JOY MANGANO

As a client we’ve had for many years, Joy Mangano routinely approaches us for help with their product displays. This includes designing the structures, any creative design, as well as some 3-D/renderings for their sales presentation pitches. Rather than just showing random pictures of their products to prospective buyers, they challenge us to bring their products to life and show how they can look in an in-store environment.

Because of Joy’s wide range of innovative products, we’ve had the opportunity to do everything from on-shelf channel displays to off-shelf freestanding quarter/full pallets to full-blown in-bay endcaps. Besides our usual creative process, renderings like these also involve die line creation/adjustment and extensive work in our 3-D software to ensure everything fits together correctly.

Joy has been extremely pleased with our work over the years, and we continue to strive to fully understand the ins and outs of our 3-D capabilities and how we can bring that service to our clients.

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Porchlight collaborated with Joy Mangano on the structure and creative for various displays, ultimately helping to get those products into stores’ retail mixes.

OUR WORK

Therma-Tru

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CREATING A BETTER RETAIL PRESENCE IN THE MILLWORK SHOWROOM


BAY RE-DESIGN FOR THERMA-TRU ENTRY DOORS

Therma-Tru is the #1 entry door brand in the U.S. among building professionals. For the opportunity to lead the entry door category for The Home Depot, Therma-Tru asked us to re-design their bay because its current design was not testing well. They specifically challenged us to create a display for their Pro line that would differentiate itself from their standard line.

To gain a deeper understanding of the needs of consumers and pros (and even associates), we partnered with a premier research firm to conduct in-store intercepts in Southern California Home Depot locations. We also walked several store formats in various markets throughout the U.S. Our goal was to fully understand the ideal shopper environment that would best drive engagement and purchase.

The end result was an attractive merchandising structure that allowed shoppers to touch and see all available options. This personalized the shopping experience, promoted product availability and provided helpful comparison information about the standard and Pro product lines.

THE RESULT


Porchlight ultimately re-designed Therma-Tru’s entire entry door bay display to support the product launch and drive category growth at The Home Depot.

OUR WORK

My Mold Detective

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A DIY KIT WITH PROFESSIONAL RESULTS


PACKAGING DESIGN FOR MY MOLD DETECTIVE™ TEST KIT

My Mold Detective challenged us with designing the retail packaging for their new product that would be sold at The Home Depot®. The design would also be used in a point-of-purchase instruction sheet, a website, a brochure and trade show graphics for the original product launch.

The packaging was designed in two parts. First, we had to create a structure that would protect the product during shipment from China. In addition, the structure needed to be opened once it arrived in the U.S. so more items could be added, then repacked and sent to retailers. This required the material to be strong enough for multiple people to open, close and repack without damage.

Second, we had to execute a design that showed/explained the product’s features while educating the consumer on the differences from other mold detection kits that were already available and less expensive. The design needed to highlight its professional-grade pump, reusability and simple mail-in tests that would give results through email. While it was a DIY product, it still needed to relay security, reliability and professional results.

Lastly, we promoted the test kit through digital advertising and created transactional emails to deliver a consistent experience across each communication with system-triggered emails.

My Mold Detective
MMD-Digital-Ad

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Porchlight helped bring this product to life and expand its retail presence from a single outlet to several major stores across the country and online.

OUR WORK

Dynamite

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TAKING A BRAND FROM LOCAL TO NATIONAL


BRANDING AND IDENTITY UPDATE FOR DYNAMITE PLANT FOOD

Dynamite Plant Food needed a design partner to help get their brand national exposure. With strong ties to The Home Depot, we were an obvious choice for the packaging design refresh, POP displays, in-store communication, and PR kit.

First, we focused on the product’s bottle. Our team explored different shapes — from off-the-shelf to custom prototypes — before opting for a sleek, ergonomic bottle. We then swapped out the existing wafer-sealed top for a tamper-proof, shrink-sleeve label that wrapped all the way around the bottle. Custom photography featuring colorful plants, flowers, and vegetables was used to make the shrink sleeve pop with life, all the while telling the brand story across multiple products.

After reviving the packaging, we took the lead on creating several outdoor POP displays, before moving on to internal touch points, which included associate communication cards to educate employees on the product line. As part of the launch, we also created a PR kit complete with a 1-pound bottle and full product brochure.

Porchlight-Dynamite-Family
Dynamite Before-and-After
Dynamite Product Launch
Dynamite Plant Food

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


As a result of our design expertise, Dynamite Plant Food moved from the shelves of local shops to those of every Home Depot store across the U.S.

OUR WORK

Ironforce

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BUILDING A BRAND WITH BINDING FORCE


BRAND AND PACKAGING REDESIGN FOR IRONFORCE 

Berry Plastics, a big player in the tape and adhesive industry, challenged our team to brand their new heavy-duty, all-purpose duct tape and adhesive spray. Our brand and identity work would need to showcase the products’ durability and help them stand out on the overly saturated shelves.

After exploring hundreds of brand names, we opted for IRONFORCE — a name that shouts strength and stability, while conveying tradition and legacy. Next, we went to work on an equally powerful logo. Visual concepts like tools, skulls and crossbones, mac trucks and men flipping tires all led up to the industrial-inspired logo that screams “built tough.” All things considered, the idea of an iron support beam represented what IRONFORCE promised: strength and durability.

With name and logo nailed down, we dove into package design. Our first concept embodied the image of a classic toolbox – heavy on the color red with a stainless steel look. We also presented the client with a black-and-yellow design, one that mimicked traditional contractor-grade tools. The final and chosen concept transmitted feelings of Porsche-like sleekness and prestige, coupled with hints of neon.

For the final part of the project, we designed IRONFORCE’s website to drive sales. Visitors were greeted by a promo video – which we wrote, shot, and directed. The video quickly educated consumers on the products, enticing them to head to The Home Depot. The site’s electric green icons pulled the visitor’s gaze to benefit call-outs, while a dark, industrial background cemented the brand as super-tough.

Porchlight - Ironforce
Porchlight Ironforce Logo
Ironforce_Foil-Tape-icons
IronForce_single_flat_approved
Porchlight - Duct Tape
The Home Depot Ironforce Display
Ironforce Web Page

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Our creation of IRONFORCE’s powerful name, logo, packaging, and site helped the brand establish a firm foothold in the home improvement marketplace.

OUR WORK