MULTIPLE DISPLAY RENDERINGS FOR JOY MANGANO

As a client we’ve had for many years, Joy Mangano routinely approaches us for help with their product displays. This includes designing the structures, any creative design, as well as some 3-D/renderings for their sales presentation pitches. Rather than just showing random pictures of their products to prospective buyers, they challenge us to bring their products to life and show how they can look in an in-store environment.

Because of Joy’s wide range of innovative products, we’ve had the opportunity to do everything from on-shelf channel displays to off-shelf freestanding quarter/full pallets to full-blown in-bay endcaps. Besides our usual creative process, renderings like these also involve die line creation/adjustment and extensive work in our 3-D software to ensure everything fits together correctly.

Joy has been extremely pleased with our work over the years, and we continue to strive to fully understand the ins and outs of our 3-D capabilities and how we can bring that service to our clients.

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT

Porchlight collaborated with Joy Mangano on the structure and creative for various displays, ultimately helping to get those products into stores’ retail mixes.

BAY RE-DESIGN FOR THERMA-TRU ENTRY DOORS

Therma-Tru is the #1 entry door brand in the U.S. among building professionals. For the opportunity to lead the entry door category for The Home Depot, Therma-Tru asked us to re-design their bay because its current design was not testing well. They specifically challenged us to create a display for their Pro line that would differentiate itself from their standard line.

To gain a deeper understanding of the needs of consumers and pros (and even associates), we partnered with a premier research firm to conduct in-store intercepts in Southern California Home Depot locations. We also walked several store formats in various markets throughout the U.S. Our goal was to fully understand the ideal shopper environment that would best drive engagement and purchase.

The end result was an attractive merchandising structure that allowed shoppers to touch and see all available options. This personalized the shopping experience, promoted product availability and provided helpful comparison information about the standard and Pro product lines.

THE RESULT

Porchlight ultimately re-designed Therma-Tru’s entire entry door bay display to support the product launch and drive category growth at The Home Depot.