Eco Options Logo and Website

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A LOGO AND WEBSITE WITH AN ENVIRONMENTALLY FRIENDLY NEW LOOK


LOGO AND WEBSITE DESIGNS FOR THE HOME DEPOT ECO OPTIONS PROGRAM

The Home Depot wanted to update their existing logo for Eco Options, a classification system that identifies products to help customers save energy and water, maintain healthier homes and conserve natural resources. We would also update the Eco Options website with the new logo and refresh the overall design, content and navigation to convey their “A Better World through Better Products” message while also keeping it easy for the internal Home Depot team to continually update (WordPress).

Home Depot wanted us to replace the current logo’s house and tree and match the typefaces to their ongoing corporate identity. We explored ideas that had a softer feel to them, incorporating more obvious “green” imagery and colors, and looked at some new illustrations that would be unique to just Home Depot. The website needed to showcase the company’s overall goals and achievements for sustainability but not any SKU-specific information (i.e. more evergreen information/knowledge vs. product information). It needed to look like THD.com and include large, inspiring images that conveyed nature and environmental responsibility.

The final logo utilized light gray and green colors to complement the standard Home Depot orange. We paired both the leaf and ECO text in green to anchor the logo and tout exactly what the program is all about. The new website was launched on February 12, 2019.

The Home Depot Eco Options
The Home Depot Eco Options
The Home Depot Eco Options

BEHIND THE SCENES/

CREATIVE CONCEPTS

The Home Depot Eco Options
The Home Depot Eco Options

THE RESULT


Porchlight refreshed Home Depot’s Eco Options logo and re-designed its website into new versions that exhibited more sustainable and environmentally friendly characteristics.

OUR WORK

Wela

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CREATING A CONNECTION FROM THE GROUND UP


BRAND CREATION AND MARKETING STRATEGY DEVELOPMENT FOR WELA

Capital Investment Advisors (CIA) is a fee-only financial advisory and portfolio management firm based in Atlanta, GA. CIA created a new company for investors who seek top-level investment guidance but don’t meet the high minimum investment required by many firms. As a long-standing partner of CIA, we were thrilled when the firm asked us to brand their new company – and later, develop their marketing strategy.

To kick off the branding process, we began brainstorming several company names, which included a high-level trademark search. After presenting our recommended names, CIA decided on “Wela,” Old English for “wealth.” Once they had a solid name, Wela needed a logo to match. Our team came up with five black-and-white logo concepts – but one stood out among the rest. The chosen design exhibited just the right level of sophistication. We also developed a stationary package in blue, gray and white for the logo and company.

When Wela expanded their services to include a digital advisor, they approached us yet again. We were challenged to create a website for their free tool, which lets people access their current portfolio, develop an investment strategy, and connect with an advisor. With its friendly, responsive design – Wela’s site spoke to young investors looking to start their financial journey.

To draw traffic to their new site, we developed a digital advertising campaign, leveraging social media, re-targeting and search engine marketing. The campaign featured startling facts that pulled the user in; once they reached the landing page, they were presented with ways in which Wela could help them avoid becoming a statistic of their own. A subtle pairing of popular luxury items with Wela’s own color palette added to the allure.

Our strategy needed to further entice site visitors to sign up for a free Wela account, so we set up a drip campaign through Infusionsoft – a small business CRM. We created and sent e-mails to all users who requested more info on Wela’s financial tools. We then pulled weekly reports to compare acquisition rates from e-mail to e-mail.

Porchlight-Wela-Logo

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


From brand inception to marketing execution, our work helped Wela make a mark in the financial services industry. Wela continues to thrive as a highly memorable, approachable brand – one that financial clients can easily connect with.

OUR WORK

Schlage

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LOCKING IN A STRONG PARTNERSHIP


EMAIL MARKETING AND ILLUSTRATIONS FOR SCHLAGE 

Schlage creates stylish, top-grade door hardware for consumers. For more than 12 years, we have provided clients like Schlage with strategic and creative marketing solutions that fit the retail space. From e-mail campaigns to product illustrations, businesses have come to depend on us to make their brands shine.

Schlage called on us to create and manage all aspects of a unique e-mail marketing campaign. We delivered with marketing promotions, seasonality communications, and newsletters. Our team developed two e-mail templates – one aimed at consumers, the other at professionals. Then, we performed extensive A/B subject line and layout testing through the SalesForce Marketing Cloud. We also generated a report summary to show actions and results for each newsletter – on a weekly, monthly, and annual basis.

Schlage also approached us to increase their presence on HomeDepot.com and Amazon.com through product illustrations. Our team introduced 15-20 illustrations to explain the durability of their deadbolt, handle set, lever, and knob; to convey easy installation; to show the box’s contents; and to illustrate how left/right handling works. The durability illustrations featured photorealism, while all others were represented through line art.

Porchlight-Schlage-Personas
Porchlight-Schlage-DIY-and-Pro-Emails
Porchlight-Schlage-How-to-Illustrations

THE RESULT


After successfully completing both projects, we proved ourselves as a loyal partner to Schlage.

OUR WORK

Wes Moss

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PROMOTING A KEY RADIO PERSONALITY AND THEIR FINANCIAL KNOW-HOW


WEBSITE RE-DESIGN AND VARIOUS MARKETING FOR WES MOSS

A client since 2012, Wes Moss is a financial personality and host of the radio show Money Matters on AM 750 and 95.5 FM News/Talk WSB Radio. He is also the Executive Vice President/Chief Investment Strategist for Capital Investment Advisors (CIA), as well as Principal/Partner for Wela Strategies. He came to us to help add even more credibility to the Wes Moss name and provide better resources for his listeners to go to for more financial information.

Wes wanted his website to be one of the first things to change. Porchlight needed to design a more organized and eye-appealing site that easily navigated through his articles, strategies, tips and tools, etc. We built the site in WordPress to allow for easy blog, calendar and pressroom updates, and we added links to everything from the Capital Investment Advisors website to his social media channels to personal testimonials. Our goal was to show the full gamut of Wes’ offerings and extensive network within the financial world.

Over the years, Porchlight has taken on many projects to help solidify his image as one of the top personal finance advisors around today. Some highlights include digital ads, podcast cover art, photoshoots, Money Matters radio intros, conference handouts, etc.

Wes Moss Website
Wes Moss Website

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Porchlight promoted Wes Moss as an advocate for smart investing and helped make it easy for his listeners to understand not only the basics of investing, but also more complex investment-related concepts and strategies.

OUR WORK

Marco Services

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EMPOWERING CUSTOMERS TO ACHIEVE THEIR HOME DÉCOR VISION


BUILDING BRAND AWARENESS FOR PUSH PRODUCTS

Marco Services approached Porchlight to help promote Push Products as a trusted seller of fashionable home décor products and quality tools/hardware at affordable prices. They wanted to target consumers inspired by design and with an active lifestyle who appreciated stunning home décor and followed trends in order to piece together their own style. Their #1 goal was to develop a strong level of trust with their customers.

For the main part of the project, Porchlight needed to design the Push Products logo. This would be the umbrella logo over several brand names for their private label products. It needed to be modern and approachable with some elements of motion/movement. Some other creative design guidelines from the client included color choices and even a few font recommendations. Right from the beginning, Marco was fully involved and kept us focused on what they wanted to make sure we didn’t go down a different creative path.

Designing their Shopify website and implementing a couple of social media campaigns rounded out the whole project and helped launch Push Products into the ever-growing Home Goods and Tools/Hardware retail categories.

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Porchlight was instrumental in launching Push Products and building awareness of their brand to help them stand out in the retail landscape.

OUR WORK

Amerimax

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CREATING A WEBSITE THAT OFFERS ANSWERS


WEBSITE REDESIGN FOR AMERIMAX HOME PRODUCTS 

Amerimax came to us seeking assistance in generating traffic to their website. How often do you think about your home’s gutter system? It’s not typically the first thing you think of, but your gutter is usually the reason for many of the common problems that homeowners face.

In working with Amerimax, we determined a plan of action that consisted of giving consumers a place to educate themselves on their gutter needs. We decided our primary focus would be redesigning their website to easily convey this information. In the first phase of this project, we dove into extensive research on what buyers look for when purchasing gutters or gutter accessories. Through this process, we found that consumers were actually shopping for solutions and not for a new gutter system.

We determined that it would be beneficial to consumers if the Amerimax website were laid out in a problem/solution format. From there, we simplified the shopping experience by providing a step-by-step breakdown of what products could fix or prevent specific issues.

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Porchlight-Amerimax-Responsive-Website

PHOTO-REALISTIC ILLUSTRATIONS/

SEASONAL HOME PAGE IMAGES

PHOTO-REALISTIC ILLUSTRATIONS/

SEASONAL PROBLEM AREAS

Porchlight-Amerimax-Problem-Area-Illustrations

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


By researching the behavior of consumers, we were able to design an easy-to-follow problem/solution layout. The website has helped consumers solve current issues and prevent future water damage.

OUR WORK

Ironforce

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BUILDING A BRAND WITH BINDING FORCE


BRAND AND PACKAGING REDESIGN FOR IRONFORCE 

Berry Plastics, a big player in the tape and adhesive industry, challenged our team to brand their new heavy-duty, all-purpose duct tape and adhesive spray. Our brand and identity work would need to showcase the products’ durability and help them stand out on the overly saturated shelves.

After exploring hundreds of brand names, we opted for IRONFORCE — a name that shouts strength and stability, while conveying tradition and legacy. Next, we went to work on an equally powerful logo. Visual concepts like tools, skulls and crossbones, mac trucks and men flipping tires all led up to the industrial-inspired logo that screams “built tough.” All things considered, the idea of an iron support beam represented what IRONFORCE promised: strength and durability.

With name and logo nailed down, we dove into package design. Our first concept embodied the image of a classic toolbox – heavy on the color red with a stainless steel look. We also presented the client with a black-and-yellow design, one that mimicked traditional contractor-grade tools. The final and chosen concept transmitted feelings of Porsche-like sleekness and prestige, coupled with hints of neon.

For the final part of the project, we designed IRONFORCE’s website to drive sales. Visitors were greeted by a promo video – which we wrote, shot, and directed. The video quickly educated consumers on the products, enticing them to head to The Home Depot. The site’s electric green icons pulled the visitor’s gaze to benefit call-outs, while a dark, industrial background cemented the brand as super-tough.

Porchlight - Ironforce
Porchlight Ironforce Logo
Ironforce_Foil-Tape-icons
IronForce_single_flat_approved
Porchlight - Duct Tape
The Home Depot Ironforce Display
Ironforce Web Page

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CREATIVE CONCEPTS

THE RESULT


Our creation of IRONFORCE’s powerful name, logo, packaging, and site helped the brand establish a firm foothold in the home improvement marketplace.

OUR WORK