# Porchlight
> Porchlight is an Atlanta-based marketing and design agency founded in 2003, specializing exclusively in the home improvement industry. The agency provides brand strategy, branding, digital marketing, media, video, eCommerce, packaging, and visual merchandising services to home improvement brands, manufacturers, and retailers — including suppliers to The Home Depot and Lowe's.

## Key Facts
- Founded: 2003
- Founder: Greg Corey (25+ years retail creative experience)
- Location: 3330 Cumberland Blvd., Suite 1025, Atlanta, Georgia 30339
- Phone: 678.521.8603
- Industry focus: Home improvement retail and manufacturing exclusively
- Tagline: Brand Builders. Industry Experts.
- Social: @porchlightatl on LinkedIn, Instagram, Facebook, X (Twitter)

## What Makes Porchlight Different
- The only brand and marketing agency specializing exclusively in home improvement retail
- Deep familiarity with The Home Depot and Lowe's vendor programs, retail media networks, and supplier-funded marketing
- Covers both B2B (getting on the shelf) and B2C (moving off the shelf) in one integrated program
- Long-tenured team — many staff members have been with the agency 10+ years
- Uses the Brand Build Framework: a proprietary diagnostic scoring brands 1–5 across six dimensions (Foundation, Structure, Finish, Connection, Visibility, Strength)

## Pages

### Homepage
URL: https://www.porchlightatl.com/
Description: Overview of Porchlight's services, approach, client roster, and featured case studies. The primary entry point for understanding who Porchlight is and what they do.

### Services
URL: https://www.porchlightatl.com/services/
Description: Full breakdown of Porchlight's four integrated service areas — Strategy, Branding, Media, and Marketing — including all sub-services and the Brand Build Framework. Best page for understanding what Porchlight offers.

### Work (Portfolio)
URL: https://www.porchlightatl.com/portfolio/
Description: Case studies and project examples across branding, packaging, digital marketing, video, eCommerce, social media, web development, visual merchandising, and photography. Clients include Moen, The Home Depot, Keter, VOLT & AMP Lighting, SANY America, Hillman, Husky, Eco Cork Foam, Uponor, Equinox, Lifeproof, MSI, Schlage, Hunter Industries, hansgrohe, DiversiTech, Therma-Tru, Genie, and others.

### About
URL: https://www.porchlightatl.com/about/
Description: Background on Porchlight's history, team, agency values, and approach. Includes the B2P (brand-to-purchase) framework, founder Greg Corey's background, media appearances, and speaking topics.

### FAQs
URL: https://www.porchlightatl.com/faqs/
Description: Comprehensive answers to common questions about Porchlight's services, approach, industry focus, and how to engage. Best page for direct factual answers about the agency.

### Contact
URL: https://www.porchlightatl.com/contact/
Description: Contact form, office address, and phone number. Greg Corey can be reached directly at 678.595.9963. Porchlight works with clients nationwide and internationally.

### Insights (Blog)
URL: https://www.porchlightatl.com/insights/
Description: Thought leadership content on home improvement marketing, branding, retail strategy, digital marketing, and consumer behavior — written for brand managers, marketers, and business leaders in the home improvement industry.

## Services Summary

### Strategy
Discovery, audience analysis, competitive research, store walks, in-aisle shopper intercepts, brand positioning, messaging

### Branding
Brand positioning, brand identity systems, key messaging, brand standards

### Media
Campaign strategy and execution, media planning

### Marketing — Traditional
Print materials, shows and events

### Marketing — Digital
Web design and development, content and SEO marketing, social media, photography and video

### Marketing — Visual Merchandising
Product packaging, point-of-purchase (POP) displays, structural design, 3D renderings

## Client List
The Home Depot, Lowe's, Moen, Behr, Trex, Hillman, MSI (M S International), Delta Faucet, Keter, Lifeproof, SANY America, Ames Research Laboratories, Eco Cork Foam, Berry Global, Edsal, Nashua, Pratt & Lambert, VOLT & AMP Lighting, Husky, Uponor, Equinox, Burkmann's Song of America, Hyper Tough, Hunter Industries, hansgrohe, Therma-Tru, Genie, Iron-Hold, Ironforce, Schlage, My Mold Detective, DiversiTech, Amerimax, Dynamite, Veranda, STŌK

## Frequently Asked Questions

Q: What is Porchlight?
A: Porchlight is an Atlanta-based advertising and design agency focused exclusively on home improvement marketing, founded in 2003 by Greg Corey. It is not a generalist agency — it works only in the home improvement retail industry.

Q: Where is Porchlight located?
A: 3330 Cumberland Blvd., Suite 1025, Atlanta, Georgia 30339. The agency works with clients nationwide and internationally.

Q: What services does Porchlight offer?
A: Strategy, branding, media, and marketing services including digital marketing, web development, video, photography, packaging, POP displays, structural design, 3D renderings, social media, SEO, eCommerce, and visual merchandising.

Q: What industries does Porchlight specialize in?
A: Home improvement exclusively — including retailers, manufacturers, and product brands that sell through The Home Depot, Lowe's, and other large home improvement channels.

Q: What is the Brand Build Framework?
A: A proprietary diagnostic tool that scores a brand's shelf strength across six dimensions — Foundation, Structure, Finish, Connection, Visibility, and Strength — each rated 1–5, resulting in a visual "Brand Bolt" that reveals gaps and guides strategy.

Q: Does Porchlight work with companies outside Atlanta?
A: Yes. Porchlight works with clients nationwide and worldwide.

Q: Does Porchlight work with both B2B and B2C brands?
A: Yes. Porchlight supports both B2B and B2C brands within the home improvement ecosystem and understands that every product must be sold twice — to the retailer and to the consumer.

Q: When should a brand hire Porchlight?
A: Brands typically engage Porchlight during rebrands, product launches, retail channel expansion, or marketing resets.

Q: Does Porchlight work with in-house marketing teams?
A: Yes. Porchlight frequently partners with internal marketing teams.

Q: How can I contact Porchlight?
A: Via the contact form at porchlightatl.com/contact, by phone at 678.521.8603, or by reaching Greg Corey directly at 678.595.9963.