The team at Porchlight is a pretty special mix, and this month’s workaversaries are a perfect representation of why it works so well. The diversity of experience and enthusiasm is a particular sweet spot for us, and one person who seems to have both traits cornered is Natalie Moffett. Natalie has been part of Porchlight since the early days, which means she’s a walking encyclopedia of clients, projects and industry intelligence. She’s also an insatiable learner, which has made her an expert on digital trends and development. So, it’s not an understatement to say that Natalie is pretty valuable to us on many levels. Help us celebrate her 15-year workaversary here and on social media.
If you want to get to know Natalie a bit better (trust us, you do), see below. As a bonus for this milestone, we’ve added a question to our usual repertoire: “Where were you in 2006 when Natalie first started working for Porchlight?” We’d love to hear what you were up to 15 years ago!
How does the team describe her?
Natalie is not only the most senior member of the Porchlight team, but also the coolest. That label has more to do with her confidence than her attitude. Natalie is one of those people who just seems to have it all under control. If you catch Natalie in action, you’ll see that she’s skillfully juggling a family, a ton of friends, a stack of books and a dark sense of humor.
In other words:
– If Porchlight had a cafeteria, Natalie’s table would always be full.
– Before there was a “Mother of Dragons,” there was Natalie.
– If 911 is busy, we know who to call.
What do we wish she could teach us?
Natalie can simultaneously read a document, type an email, make her kids’ lunch and lead a meeting. Who doesn’t want some of that brilliance? We all want to know where she sources her intelligence, focus, sass and speed.
Where were you in 2006 when Natalie first started working for Porchlight?
For some of us, 15 years seems like nothing. For others, the year 2006 might as well be the Middle Ages. That’s the beauty of Porchlight’s diverse team. Here’s a quick overview. While Greg was living in Vinings doing freelance work and begging Natalie for help, about half of our team was still in school. (Whether middle school, high school or college, we’re not telling.) The other half of us were working in or around the advertising and design world. It’s pretty safe to say that we all had more or bigger hair back then.
What her boss, Greg Corey, has to say about Natalie.
I admire the way Natalie can always make time for you. She has a way of making people feel confident, knowing she has it all under control. Natalie is the type of person who you turn to in any situation for help and get a solution. Whenever I have a question, the first person I think to ask is Natalie.
What does Natalie want people to know about Porchlight?
I feel that people only know we do in-store or online marketing. They don’t realize we are full-service. Each of us has a sort of specialty, but we work well together to give our clients an integrated marketing plan through all points of contact.
Got a favorite project, Natalie?
I’ve really enjoyed working on the MSI email campaigns. We’ve come a long way from where we started, from switching platforms to updating their forms and segmenting their lists to new and responsive creative. It’s new every month, and their product is so gorgeous that you can’t help but love seeing the finished product.
What’s something you love doing or wish you could do more of?
I love learning more about email and websites, coding specifically. It’s like a puzzle to me to figure out what works together in the backend to create the customer-facing design.