M S International, Inc.

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M S International, Inc.


Developing content to inspire a world where anyone can create a beautiful space to live, work, and play.

M S International, Inc. (MSI) is a leading national distributor of flooring, wall, and countertop surfaces, known for its quality and innovative products. MSI is committed to serving its customers with the best assortment in the market and to making its products affordable and accessible. With 1,800 employees and 25+ distribution centers across the U.S. and Canada, MSI aims to “contribute to a world where anyone can afford to create a beautiful space to live, work, and play.”

As a distributor of surfaces for residential and commercial installation, MSI has a variety of different audiences to whom they are speaking on any given day. MSI turned to Porchlight to help with the ongoing process of content development. This includes ongoing development of trend videos for MSI’s website and social media channels. In addition, Porchlight oversees the design and build of 4-9 emails each month, which includes copywriting, editing, scheduling, list management and deployment in Mailchimp. Our digital team also conducts ongoing analysis of campaign metrics, providing strategic recommendations and feedback.

From videos to email design, campaign management and social media, Porchlight has worked closely with MSI to develop a voice that is authentic and content that is engaging. As their audience grows, we are pleased to be part of MSI’s team and helping to reach their goals.

Simple yet stunning! Statuary Classique Quartz is elegant, durable, and requires virtually no maintenance.
Do you prefer dark and dreamy or soft and sociable? We’ve got grays for days. Find your perfect match.
Let there be light! Glass tile offers brilliance and dimension. Available in a wide range of colors shapes, sizes and styles.
New! Asturia tiles now come in a polished finish. These marble-look tiles feature rich, warm veining in 3 distinct variations.
Our Quartz countertops come in a wide range of patterns, including realistic marble-looks, modern concrete-looks, and nature inspired looks.
Check out this gorgeous bar area. We love how the Kenzzi Paloma Porcelain Tile takes this outdoor oasis to a whole new level!
Are your kitchen countertops giving you the blahs? Spend a little Q-time with MSI’s virtual kitchen designer to experiment with the latest quartz.
Rockmount stacked stone ledger panels are perfect for any accent wall, fireplace, or backsplash.

BEHIND THE SCENES/

CREATIVE CONCEPTS

OUR WORK

Hansgrohe

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hansgrohe


CRAFTING A STORY AND CAPTURING THE MOMENTS NEEDED TO LAUNCH A NEW COLLECTION OF HOUSEHOLD FIXTURES…ALL IN 15-SECOND INCREMENTS

Within the kitchen and bathroom industry, the hansgrohe brand is synonymous with quality, craftsmanship and design. Since its foundation in 1901, hansgrohe has been recognized as a leader in the industry with award-winning designs and innovative technologies. With the launch of its Joleena collection, hansgrohe developed its first-ever transitional line of kitchen and bath fixtures. When the time came to share Joleena with the market, hansgrohe turned to Porchlight to help craft and visualize the story.

Our work began by developing a narrative concept for Joleena. We pitched multiple perspectives from which we might frame a compelling story, and we quickly gravitated to and aligned around the concept of everyday moments. With consensus on our side, we got to work building out the story and strategy for the collateral to follow.

The heavy lifting began as we shifted towards the development of four videos and a product catalog. Porchlight developed the scripts, storyboards and catalog content, all of which we used to drive the video and photo shoots. The story was our basis for every decision, driving the selection of actors, location, wardrobe and props. The story unfolded with the same energy in the Joleena product catalog, a beautiful journey through the everyday moments and fixtures around which we build our lives.

OUR WORK

STOK Grills

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GETTING FIRED UP ABOUT SOCIAL MEDIA


CAMPAIGN STRATEGY AND EXECUTION FOR STŌK GRILLS

One of the feathers in Porchlight’s social media cap, STŌK campaigns encompass all facets of digital marketing. Through a close partnership with the client, we create campaigns focused on driving product sales and increasing website traffic and engagements.

Successful execution requires monitoring and responding on all social channels and scheduling posts for optimal days and times on each channel, as well as seeking brand mentions via hashtag searches and other social listening. Everything from budgeting to scheduling to monthly reporting is analyzed to ensure that the campaign flows as smoothly as possible.

In addition to the everyday duties, we’ve also invested into ad buying and boosting, and developing an annual content calendar with original copy and images. We even partnered with Kingsford charcoal for one of their contests!

Marketing Calendar
Google Adwords
Social Media Monitoring
Social Media Advertising

THE RESULT


We successfully launched multiple STŌK social media campaigns with continued optimization efforts for increased customer engagement and growth.

OUR WORK

Husky

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CREATING A UNIFYING EXPERIENCE


HANGTAG DESIGN FOR HUSKY TOOL BAGS

Husky is one of the largest national home improvement brands, encompassing a vast array of products, such as hand tools, tool storage, pressure washers, and generators. As an approved vendor for The Home Depot, we have been involved with Husky since our inception. When Husky needed assistance in production, we went right to work.

Husky’s team created the artwork for a hangtag, but trusted in our team to execute the package design, while adhering to The Home Depot’s brand standards. We find consistency very important in retail, so we got started on the best size and shape for the hangtag. For the final design, we developed a one-sided wrap in three sizes, and then applied the brand standards.

Continuing to keep The Home Depot’s strict guidelines top of mind, we directed photography for each tag. Our team spent a great deal of time ensuring no detail went overlooked. From carpenter pencils to screwdrivers, all accessories were lined up just right.

Porchlight-Husky-Electricians-Bag-Tools
Porchlight-Husky-PDQ-Tray
Porchlight-Husky-Billboard-Hangtags

PROCESS/

PHOTO ART DIRECTION

THE RESULT


By following Husky’s structure design and staying true to The Home Depot’s set standards, we were able to produce a unified packaging solution for the brand.

OUR WORK

Ironforce

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BUILDING A BRAND WITH BINDING FORCE


BRAND AND PACKAGING REDESIGN FOR IRONFORCE 

Berry Plastics, a big player in the tape and adhesive industry, challenged our team to brand their new heavy-duty, all-purpose duct tape and adhesive spray. Our brand and identity work would need to showcase the products’ durability and help them stand out on the overly saturated shelves.

After exploring hundreds of brand names, we opted for IRONFORCE — a name that shouts strength and stability, while conveying tradition and legacy. Next, we went to work on an equally powerful logo. Visual concepts like tools, skulls and crossbones, mac trucks and men flipping tires all led up to the industrial-inspired logo that screams “built tough.” All things considered, the idea of an iron support beam represented what IRONFORCE promised: strength and durability.

With name and logo nailed down, we dove into package design. Our first concept embodied the image of a classic toolbox – heavy on the color red with a stainless steel look. We also presented the client with a black-and-yellow design, one that mimicked traditional contractor-grade tools. The final and chosen concept transmitted feelings of Porsche-like sleekness and prestige, coupled with hints of neon.

For the final part of the project, we designed IRONFORCE’s website to drive sales. Visitors were greeted by a promo video – which we wrote, shot, and directed. The video quickly educated consumers on the products, enticing them to head to The Home Depot. The site’s electric green icons pulled the visitor’s gaze to benefit call-outs, while a dark, industrial background cemented the brand as super-tough.

Porchlight - Ironforce
Porchlight Ironforce Logo
Ironforce_Foil-Tape-icons
IronForce_single_flat_approved
Porchlight - Duct Tape
The Home Depot Ironforce Display
Ironforce Web Page

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT


Our creation of IRONFORCE’s powerful name, logo, packaging, and site helped the brand establish a firm foothold in the home improvement marketplace.

OUR WORK