
CREATING A WEBSITE THAT OFFERS ANSWERS
WEBSITE REDESIGN FOR AMERIMAX HOME PRODUCTS
Amerimax came to us seeking assistance in generating traffic to their website. How often do you think about your home’s gutter system? It’s not typically the first thing you think of, but your gutter is usually the reason for many of the common problems that homeowners face.
In working with Amerimax, we determined a plan of action that consisted of giving consumers a place to educate themselves on their gutter needs. We decided our primary focus would be redesigning their website to easily convey this information. In the first phase of this project, we dove into extensive research on what buyers look for when purchasing gutters or gutter accessories. Through this process, we found that consumers were actually shopping for solutions and not for a new gutter system.
We determined that it would be beneficial to consumers if the Amerimax website were laid out in a problem/solution format. From there, we simplified the shopping experience by providing a step-by-step breakdown of what products could fix or prevent specific issues.


PHOTO-REALISTIC ILLUSTRATIONS/
SEASONAL HOME PAGE IMAGES




PHOTO-REALISTIC ILLUSTRATIONS/
SEASONAL PROBLEM AREAS

BEHIND THE SCENES/
CREATIVE CONCEPTS
THE RESULT
By researching the behavior of consumers, we were able to design an easy-to-follow problem/solution layout. The website has helped consumers solve current issues and prevent future water damage.
OUR WORK

IGA Potato Chips Re-Design

IGA Cereal Re-Design

AMES Branding and Packaging

IGA Popcorn Re-Design

Sany Depot

Capital Investment Advisors

M S International, Inc.

IGA Bread Packaging

IGA Shopper Rewards

Hansgrohe

Knotwood

World Outreach Fund

ECF US Video

Eco Options Logo and Website

Joy Mangano

Therma-Tru

Nashua Premium Foil Tape

Hunter Industries

Porchlight Holiday 2014

The Home Depot 2017

Iron Bridge Tools

Yamaha Dealer Catalog

Arterra

Iron-Hold Trash Bags

STOK Grills

Porchlight Holiday 2016

The Home Depot 2016

My Mold Detective

Wela

Yamaha Star

Yamaha Apparel

Schlage

Wes Moss

Yamaha Bolt

Yamaha Watercraft

Dynamite

Veranda

Genie

The Home Depot 2015

The SAE School

Marco Services

Husky

DiversiTech

Amerimax

Ironforce
