PAVING THE WAY
FOR A NEW
HARDSCAPES BRAND
LOGO DESIGN FOR ARTERRA PORCELAIN PAVERS
After Porchlight did months of research on the overall hardscapes category within the retail landscape, M S International then wanted us to take it a step further and create the logo for their yet-to-be-launched porcelain pavers brand Arterra.
Our first round of three concepts played off the paver’s square shape, an “A” in a square tile and an “A” in a tile pathway/walkway format. M S International really liked both the “A” in a square tile as well as the pathway/walkway idea. But they wanted to see the latter idea with the original rigid, square-edged “A” compared to a softer, round-edged “A”.
In the end, M S International went with the softer, round-edged “A” version. Both designs had their merits, but there’s no doubt the chosen version plays a bit more to the decorative and high-end side of hardscapes instead of the everyday, commodity-type pavers.




BEHIND THE SCENES/
CREATIVE CONCEPTS
THE RESULT
M S International, Inc. decided on a logo that could stand on its own in the ultra-competitive hardscapes arena, or be integrated with the M S International logo in a combined lockup for an even stronger brand presence.
OUR WORK

IGA Popcorn Re-Design

Sany Depot

Capital Investment Advisors

M S International, Inc.

IGA Bread Packaging

IGA Shopper Rewards

Hansgrohe

Knotwood

World Outreach Fund

ECF US Video

Eco Options Logo and Website

Joy Mangano

Therma-Tru

Nashua Premium Foil Tape

Hunter Industries

Porchlight Holiday 2014

The Home Depot 2017

Yamaha Dealer Catalog

Arterra

Iron-Hold Trash Bags

STOK Grills

Porchlight Holiday 2016

The Home Depot 2016

My Mold Detective

Wela

Yamaha Star

Yamaha Apparel

Schlage

Wes Moss

Yamaha Bolt

Yamaha Watercraft

Dynamite

Veranda

Genie

The Home Depot 2015

The SAE School

Marco Services

Husky

DiversiTech

Amerimax

Ironforce
