A BRANDING EXERCISE
THAT WAS RIGHT
ON THE MONEY
BRAND IDENTITY REFRESH FOR CAPITAL INVESTMENT ADVISORS (CIA)
Longstanding Porchlight client CIA challenged our team to give their brand a refresh, a scope of work that included both print and digital deliverables. Having worked with the CIA brand for some time, Porchlight was familiar with the company identity, differentiation and culture. In other words, we understood what it meant to change it.
We quickly determined that we didn’t want to lose too much of CIA’s established brand equity, but we did want to modernize it. We did this by reducing strokes and fills, updating the color palette and tightening up the name orientation. Then, we established a set of secondary, complementary colors. We applied this color story to their new style of clean, crisp, and modern black and white photography, and we also updated their font families and messaging tone of voice.
Our biggest challenge was finding the right color palette to work well with their remaining primary color (one of the strongest assets of the brand). After exploring multiple palette variations, however, we were able to settle on the correct mix. Our final design elements included this palette, vivid black and white photography, impactful color photography overlays and simplified typefaces.
Today, the new logo and identity is represented in CIA’s new business collateral, including new business cards, sell sheets and folders. Their new and improved digital identity includes a new website and newsletter.







OUR WORK

IGA Popcorn Re-Design

Sany Depot

Capital Investment Advisors

M S International, Inc.

IGA Bread Packaging

IGA Shopper Rewards

Hansgrohe

Knotwood

World Outreach Fund

ECF US Video

Eco Options Logo and Website

Joy Mangano

Therma-Tru

Nashua Premium Foil Tape

Hunter Industries

Porchlight Holiday 2014

The Home Depot 2017

Yamaha Dealer Catalog

Arterra

Iron-Hold Trash Bags

STOK Grills

Porchlight Holiday 2016

The Home Depot 2016

My Mold Detective

Wela

Yamaha Star

Yamaha Apparel

Schlage

Wes Moss

Yamaha Bolt

Yamaha Watercraft

Dynamite

Veranda

Genie

The Home Depot 2015

The SAE School

Marco Services

Husky

DiversiTech

Amerimax

Ironforce
