TAKING A BRAND FROM LOCAL TO NATIONAL

BRANDING AND IDENTITY UPDATE FOR DYNAMITE PLANT FOOD

Dynamite Plant Food needed a design partner to help get their brand national exposure. With strong ties to The Home Depot, we were an obvious choice for the packaging design refresh, POP displays, in-store communication, and PR kit.

First, we focused on the product’s bottle. Our team explored different shapes — from off-the-shelf to custom prototypes — before opting for a sleek, ergonomic bottle. We then swapped out the existing wafer-sealed top for a tamper-proof, shrink-sleeve label that wrapped all the way around the bottle. Custom photography featuring colorful plants, flowers, and vegetables was used to make the shrink sleeve pop with life, all the while telling the brand story across multiple products.

After reviving the packaging, we took the lead on creating several outdoor POP displays, before moving on to internal touch points, which included associate communication cards to educate employees on the product line. As part of the launch, we also created a PR kit complete with a 1-pound bottle and full product brochure.

THE RESULT

As a result of our design expertise, Dynamite Plant Food moved from the shelves of local shops to those of every Home Depot store across the U.S.