PRODUCT PACKAGING DESIGNED TO POP
Working with a brand, like IGA, which encompasses a variety of products and packages, means thinking big and broad. Not only must the design look good, it also has to be consistent and flexible…at the same time. It’s a challenge to be sure, but not impossible. For our design team, it was a challenge accepted and challenge achieved.
The team spent months researching, exploring, developing, and testing a series of directions. The resulting identity features a consistent panel layout supported by a custom illustration style, complementary graphic elements, and a dynamic color palette. Now, as we shift from creative development to production, we are benefitting from our own efforts. Over and over again, the strength of the design proves itself as it easily adapts to products big and small, round or tall, sparse or crowded.
The packaging for IGA’s popcorn line is a perfect example of versatility in action. The design serves the brand equally across multiple product varieties, including those that feature minimal copy and those with multiple call-outs.