ESTABLISHING A SUCCESSFUL ON-SHELF AND OFF-SHELF PRESENCE

MULTIPLE DISPLAY RENDERINGS FOR JOY MANGANO

As a client we’ve had for many years, Joy Mangano routinely approaches us for help with their product displays. This includes designing the structures, any creative design, as well as some 3-D/renderings for their sales presentation pitches. Rather than just showing random pictures of their products to prospective buyers, they challenge us to bring their products to life and show how they can look in an in-store environment.

Because of Joy’s wide range of innovative products, we’ve had the opportunity to do everything from on-shelf channel displays to off-shelf freestanding quarter/full pallets to full-blown in-bay endcaps. Besides our usual creative process, renderings like these also involve die line creation/adjustment and extensive work in our 3-D software to ensure everything fits together correctly.

Joy has been extremely pleased with our work over the years, and we continue to strive to fully understand the ins and outs of our 3-D capabilities and how we can bring that service to our clients.

BEHIND THE SCENES/

CREATIVE CONCEPTS

THE RESULT

Porchlight collaborated with Joy Mangano on the structure and creative for various displays, ultimately helping to get those products into stores’ retail mixes.