BUILDING BRAND AWARENESS FOR PUSH PRODUCTS
Marco Services approached Porchlight to help promote Push Products as a trusted seller of fashionable home décor products and quality tools/hardware at affordable prices. They wanted to target consumers inspired by design and with an active lifestyle who appreciated stunning home décor and followed trends in order to piece together their own style. Their #1 goal was to develop a strong level of trust with their customers.
For the main part of the project, Porchlight needed to design the Push Products logo. This would be the umbrella logo over several brand names for their private label products. It needed to be modern and approachable with some elements of motion/movement. Some other creative design guidelines from the client included color choices and even a few font recommendations. Right from the beginning, Marco was fully involved and kept us focused on what they wanted to make sure we didn’t go down a different creative path.
Designing their Shopify website and implementing a couple of social media campaigns rounded out the whole project and helped launch Push Products into the ever-growing Home Goods and Tools/Hardware retail categories.
BEHIND THE SCENES/
Porchlight was instrumental in launching Push Products and building awareness of their brand to help them stand out in the retail landscape.