CATALOG DEVELOPMENT AND DESIGN FOR THE HOME DEPOT
5 years and counting – that’s how long Porchlight has partnered with The Home Depot on their annual sustainability report. This report has grown substantially from the first time we did it (the first one was only 20 pages!), and every year we’re challenged with finding new ways to show more information while incorporating fresh, new design ideas.
Simplicity was best for this year’s all-white cover as we went with very minimal color except of course The Home Depot orange logo. Content-wise, this report always has so many moving parts and numerous departments involved that it’s a constant work in progress right up until it’s due to the printer. Working hand in hand with the client on an almost daily basis and keeping everyone aware of timelines are critical.
The end-result is hard to argue with – it’s definitely not your average annual report. It can stand on its own as a design piece and is a good example of how to continually improve upon a year-after-year project.
BEHIND THE SCENES/
For the fifth year in a row, we successfully produced The Home Depot’s annual sustainability report.