CATALOG DEVELOPMENT AND DESIGN FOR THE HOME DEPOT
For the fourth year in a row, we partnered with the nation’s biggest home improvement retailer — The Home Depot — to design their annual Sustainability Report. The challenge: create a new layout, while maintaining the look and feel of previous years.
Copy comes first. Our team worked tirelessly to gather all information – facts, statistics, and quotes – for the 54-page report. After laying out copy, we brought the book to life through the use of vivid photography, unique pagination, and The Home Depot’s iconic orange color. To make the catalog stand out, we introduced half-page vellum overlays. Our team played with typography, color, and visibility to achieve a desired depth and dimension, allowing images beneath to show through.
We made the book’s cover the hero by choosing a slightly textured paper in The Home Depot’s signature orange color. Then a white foil emboss technique was applied across the company logo.
BEHIND THE SCENES/
Through these design decisions, we were able to achieve a strong, memorable, corporate look for the 2015 Home Depot Sustainability Report.