REFRESHING THE LOGO
FOR AN INNOVATIVE
EDUCATIONAL INSTITUTION

LOGO DESIGNS FOR THE SCIENCE, ARTS AND ENTREPRENEURSHIP (SAE) SCHOOL

SAE is a private preschool through 12th grade year-round school located in Mableton, Georgia. Their vision is to discover, protect and nurture each child’s journey, and use creativity to be exceptionally safe, innovative and rigorous. We were tasked with re-designing their current logo.

We immediately decided to also create a less formal athletic logo that would be used on jerseys, stickers, etc. SAE originally just asked for the more formal academic one for all elements. But once we did the research, it was evident that the majority of schools have logos for the school and their individual programs.

All new logos had to keep the original logo’s blue primary color. We did multiple variations, including taking the original logo’s three circles and creating three spikes to represent Science, Arts and Entrepreneurship. We also did one that incorporated a new dragon illustration. Taking on this education-focused project was one of the more fun logo assignments we’ve had as we were able to step out of our comfort zone and play with some very conceptual and unique ideas.