CATALOG DEVELOPMENT FOR YAMAHA MOTORCYCLE APPAREL
Yamaha approached us to design their fall apparel catalog. A variety of new clothes and gift items were introduced to keep inventory moving and ensure their lineup was always fresh. They wanted something fun, cool, outdoorsy and easy to review.
We went with a large, newsletter-style format to really stand out from competitors’ catalogs. Yamaha wanted to separate each category differently than what was done in the past but still show all their products’ specifications while continuing to uphold the integrity of the brand. Our process included sketched creative concepts/mood boards, a model search, photo go-bys, and in-studio and on-location photoshoots. Photography was particularly challenging because it consisted of over 200 silhouetted images. Constant hands-on art direction was needed to ensure every shot was consistent and at the right angle.
So many elements came together in the final catalog: a grid layout that consisted of a simplified number-matching system to identify product description and price; overhead shots of the shirts with wrinkles/folds to make everything look more realistic; “New” icons for easily recognizing new products; icons and layouts to push customers to the website; and highlighted category colors for use as divider pages.
BEHIND THE SCENES
Yamaha was ecstatic with the final catalog as it successfully implemented all their creative ideals and promoted the brand, while still being very easy to peruse and identify the various products.