LAUNCHING AT FULL THROTTLE

MOTORCYCLE BROCHURE DESIGN FOR YAMAHA BOLT

Yamaha put their trust in our team to create a brochure for their soon-to-be-unveiled motorcycle – the Yamaha Bolt. The brochure would need to showcase the Bolt’s modern edge and many customizable features, while still appealing to Yamaha’s target demographic.

We approached this task head on, creating a detailed mood board with client-supplied photography. From there, we experimented with bold folds and die-cut shapes. During this time, our team considered the model’s unique package options: Performance, Touring, General, and Lowered – with infinite accessories designed to make each rider’s bike look different than the next.

In the end, we opted for a stair-step folded brochure, with a soft-touch finish to highlight the Bolt’s cool accessory options. For the final touch, a shiny spot varnish was applied to pictures of customized bikes, making them pop off the page.

BEHIND THE SCENES/

PRESS CHECK

THE RESULT

Backed by our enticing brochure, the Yamaha Bolt revved the hearts of die-hard riders at its Daytona Bike Week release.