LAUNCHING AT FULL THROTTLE
MOTORCYCLE BROCHURE DESIGN FOR YAMAHA BOLT
Yamaha put their trust in our team to create a brochure for their soon-to-be-unveiled motorcycle – the Yamaha Bolt. The brochure would need to showcase the Bolt’s modern edge and many customizable features, while still appealing to Yamaha’s target demographic.
We approached this task head on, creating a detailed mood board with client-supplied photography. From there, we experimented with bold folds and die-cut shapes. During this time, our team considered the model’s unique package options: Performance, Touring, General, and Lowered – with infinite accessories designed to make each rider’s bike look different than the next.
In the end, we opted for a stair-step folded brochure, with a soft-touch finish to highlight the Bolt’s cool accessory options. For the final touch, a shiny spot varnish was applied to pictures of customized bikes, making them pop off the page.




BEHIND THE SCENES/
PRESS CHECK
THE RESULT
Backed by our enticing brochure, the Yamaha Bolt revved the hearts of die-hard riders at its Daytona Bike Week release.
OUR WORK

IGA Popcorn Re-Design

Sany Depot

Capital Investment Advisors

M S International, Inc.

IGA Bread Packaging

IGA Shopper Rewards

Hansgrohe

Knotwood

World Outreach Fund

ECF US Video

Eco Options Logo and Website

Joy Mangano

Therma-Tru

Nashua Premium Foil Tape

Hunter Industries

Porchlight Holiday 2014

The Home Depot 2017

Yamaha Dealer Catalog

Arterra

Iron-Hold Trash Bags

STOK Grills

Porchlight Holiday 2016

The Home Depot 2016

My Mold Detective

Wela

Yamaha Star

Yamaha Apparel

Schlage

Wes Moss

Yamaha Bolt

Yamaha Watercraft

Dynamite

Veranda

Genie

The Home Depot 2015

The SAE School

Marco Services

Husky

DiversiTech

Amerimax

Ironforce
