CATALOG DEVELOPMENT FOR YAMAHA MOTORCYCLE PARTS
This was the second time that Yamaha approached Porchlight to create an accessories and maintenance catalog for their dealers. This catalog consisted of numerous parts and accessories that were to be categorized into a catalog/book.
Because the catalog had so many items, we faced the challenge of how to execute efficient production design since building pages one by one would just be too time consuming and not cost-effective. Porchlight created a flexible grid layout that would easily adapt to the product category and the number of items, and we developed an InDesign action script to help fill out all of the information. We also introduced color coding to help categorize each section and used a running tab index on the inside page edges for easy navigation.
Overall, this was one of the more challenging projects we have faced. There was a lot of information to include, while also ensuring it was easy to navigate. Some out-of-the-box thinking really saved a lot of time, and we continue to pursue other opportunities where this knowledge could be of use.
BEHIND THE SCENES/
Porchlight created a concise, easy-to-read parts and accessories catalog that dealers could use to help consumers find exactly what they were looking for.