CATALOG DEVELOPMENT FOR YAMAHA STAR APPAREL AND ACCESSORIES
When Yamaha challenged us with creating their 2014 and 2015 Star catalogs from start to finish – including design, layout, pagination and photography – we couldn’t wait to get started on possible ideas. We had worked with them before on numerous other projects, but this was a great chance to take the reins and showcase Porchlight’s unique blend of skill sets.
Right from the start, we began working with the printer to determine paper and embossing options to distinguish the Star catalog from not only competitor catalogs, but also other Yamaha catalogs. Even though we had to keep everything to brand standards/expectations, we wanted this to be a piece that could stand on its own. The creative process included sketched concepts/mood boards and art direction for detailed in-studio and on-location photoshoots.
The final catalog was printed on 100# Opaque Cover with an emboss and 100# Cougar Opaque Text, and was finished with perfect binding. An online version was also created for the website.
2014 COVER CONCEPTS
Porchlight executed two successive catalogs that showed the full breadth of Yamaha’s Star Apparel and Accessories product offerings.