Email Marketing and Illustrations for Schlage

Schlage creates stylish, top-grade door hardware for consumers. For more than 12 years, we have provided clients like Schlage with strategic and creative marketing solutions that fit the retail space. From e-mail campaigns to product illustrations, businesses have come to depend on us to make their brands shine.

Schlage called on us to create and manage all aspects of a unique e-mail marketing campaign. We delivered with marketing promotions, seasonality communications, and newsletters. Our team developed two e-mail templates – one aimed at consumers, the other at professionals. Then, we performed extensive A/B subject line and layout testing through the SalesForce Marketing Cloud. We also generated a report summary to show actions and results for each newsletter – on a weekly, monthly, and annual basis.

Schlage also approached us to increase their presence on and through product illustrations. Our team introduced 15-20 illustrations to explain the durability of their deadbolt, handle set, lever, and knob; to convey easy installation; to show the box’s contents; and to illustrate how left/right handling works. The durability illustrations featured photorealism, while all others were represented through line art.