Paid Ads vs. Organic SEO: Building Your Home Improvement Brand Online

      /  5 Minute Read

    Home improvement brands face a crucial question in the digital marketplace: How can a brand reach potential customers in an ever-developing online landscape? Thankfully, you’ve got two options: paid advertising and organic SEO. Which is better? Think of it this way: Imagine building your dream home online. You can’t build with just one tool, like a hammer or a paintbrush;…

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    5 Tips for a Successful Product Line Review

      /  4 Minute Read

    In the dynamic world of home improvement retail, making a mark in big-box retailers like The Home Depot or Lowe’s is more than just an opportunity – it’s a transformative journey for your brand. We know just how important it is to nail your product line review (PLR), but moreover, successfully navigating a PLR is crucial for securing that coveted shelf…

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    Product Photography Post-Production: 7 Quick Steps to Improve Your Digital Shelf

      /  5 Minute Read

    Product photography can make or break your online sales. We all know that photography is an integral part of ecommerce. But there’s another secret weapon that often goes unnoticed: product photography retouching. It’s like the magician’s touch that can transform your digital storefront into a captivating display that shoppers can’t resist. Home improvement products can especially benefit. With the right touch, you can…

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    The Importance of Rightsizing Product Packaging

      /  4 Minute Read

    We’ve often talked about the importance of product packaging. Packaging isn’t just there to sell your product and protect it: It’s an opportunity to really say something about who you are as a brand. But it doesn’t stop there. Your packaging can also help improve your brand’s sustainability and save you money all at the same time. How? We’ll show you. What Is…

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    Break the Mold: Challenger Brands Tips and Tactics

      /  1 Minute Read

    It’s tough being a challenger brand. Bucking convention is never easy, and it’s called ‘the path of least resistance’ for a reason. But challengers aren’t ones to go with the flow. They go their own way to sell their products and reach customers, dreaming of guerilla marketing tactics that will get the most bang for their buck.  In our white…

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    Who’s a Star? A Brand’s Guide to Ratings and Reviews

      /  9 Minute Read

    A year after posting our blog Who’s a Star? A Brand’s Guide to Ratings and Reviews, we decided to repost it since it’s now more prescient than ever. Why? With the economy’s recent fluctuations, our clients have been asking us how they can make their marketing dollars stretch even further. Our number one recommendation is getting on top of their ratings and…

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    The Power of the Packaging Refresh: 4 Questions to Consider

      /  5 Minute Read

    We are a visual species. We process and identify the things we see in milliseconds and create lasting memories and impressions from this information. That’s why packaging is one of the most important aspects of marketing. Shoppers make deep connections with the packaging design of their favorite brands. What would Coca-Cola be without its distinctive white script and red packaging? Would Frosted…

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    Social Media Dos & Don’ts: Setting Up Business Accounts

      /  7 Minute Read

    In the almost 20 years since its advent, social media has radically reshaped the way we do just about anything and everything. Nowhere is this more apparent than in the retail space – it’s now easier than ever to sell your product, get in front of new customers and create a community surrounding your brand. To make it easier for…

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    Improve Your Online Digital Shelf

      /  2 Minute Read

    Imagine you’re shopping online, researching a new product you’d like to buy. As you scroll through the pages of inventory, you spot a brand that you’d like to know more about. You click on the product detail page, or PDP (also known as a product description page or product information page) to learn more… Immediately, your eyes are assaulted by…

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    What ChatGPT Means for the Future of Home Improvement Marketing

      /  4 Minute Read

    Unless you’ve been living under a wi-fi-less rock for the past six months, you’ve definitely heard about ChatGPT. The AI chatbot has hundreds of functions – and there are about as many opinions on it, too. The takes have been coming fast and furious: It’s scary! It’s going to replace human workers and take our jobs! It’s making us lazy! It’s…

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