Lowe’s Q4 Earnings Call: What it Means for the Home Improvement Industry

      /  4 Minute Read

    As home improvement enthusiasts ourselves, we’re always monitoring the pulse of the industry. Recently, Lowe’s released its Q4 2023 earnings report, offering valuable insights into the current state of the home improvement market. While financial reports might seem like dense jungles of numbers, we’re here to help you navigate the key takeaways and understand what they might mean for the…

    Read More

    Home Depot Q4 Earnings Call: Decoding the Landscape for Home Improvement Marketers

      /  3 Minute Read

    As home improvement marketing specialists at Porchlight, we have to monitor industry trends closely. So, when Home Depot, the leading home improvement retailer, releases its quarterly earnings report, we listen. The recent Q4 2023 report offers valuable insights into consumer behavior, market trends and potential implications for home improvement brands regarding marketing strategies. Let’s delve into the key takeaways. Sales…

    Read More

    Paid Ads vs. Organic SEO: Building Your Home Improvement Brand Online

      /  5 Minute Read

    Home improvement brands face a crucial question in the digital marketplace: How can a brand reach potential customers in an ever-developing online landscape? Thankfully, you’ve got two options: paid advertising and organic SEO. Which is better? Think of it this way: Imagine building your dream home online. You can’t build with just one tool, like a hammer or a paintbrush;…

    Read More

    5 Tips for a Successful Product Line Review

      /  4 Minute Read

    In the dynamic world of home improvement retail, making a mark in big-box retailers like The Home Depot or Lowe’s is more than just an opportunity – it’s a transformative journey for your brand. We know just how important it is to nail your product line review (PLR), but moreover, successfully navigating a PLR is crucial for securing that coveted shelf…

    Read More

    Product Photography Post-Production: 7 Quick Steps to Improve Your Digital Shelf

      /  5 Minute Read

    Product photography can make or break your online sales. We all know that photography is an integral part of ecommerce. But there’s another secret weapon that often goes unnoticed: product photography retouching. It’s like the magician’s touch that can transform your digital storefront into a captivating display that shoppers can’t resist. Home improvement products can especially benefit. With the right touch, you can…

    Read More

    The Importance of Rightsizing Product Packaging

      /  4 Minute Read

    We’ve often talked about the importance of product packaging. Packaging isn’t just there to sell your product and protect it: It’s an opportunity to really say something about who you are as a brand. But it doesn’t stop there. Your packaging can also help improve your brand’s sustainability and save you money all at the same time. How? We’ll show you. What Is…

    Read More

    Break the Mold: Challenger Brands Tips and Tactics

      /  1 Minute Read

    It’s tough being a challenger brand. Bucking convention is never easy, and it’s called ‘the path of least resistance’ for a reason. But challengers aren’t ones to go with the flow. They go their own way to sell their products and reach customers, dreaming of guerilla marketing tactics that will get the most bang for their buck.  In our white…

    Read More

    Who’s a Star? A Brand’s Guide to Ratings and Reviews

      /  9 Minute Read

    A year after posting our blog Who’s a Star? A Brand’s Guide to Ratings and Reviews, we decided to repost it since it’s now more prescient than ever. Why? With the economy’s recent fluctuations, our clients have been asking us how they can make their marketing dollars stretch even further. Our number one recommendation is getting on top of their ratings and…

    Read More

    The Power of the Packaging Refresh: 4 Questions to Consider

      /  5 Minute Read

    We are a visual species. We process and identify the things we see in milliseconds and create lasting memories and impressions from this information. That’s why packaging is one of the most important aspects of marketing. Shoppers make deep connections with the packaging design of their favorite brands. What would Coca-Cola be without its distinctive white script and red packaging? Would Frosted…

    Read More

    Social Media Dos & Don’ts: Setting Up Business Accounts

      /  7 Minute Read

    In the almost 20 years since its advent, social media has radically reshaped the way we do just about anything and everything. Nowhere is this more apparent than in the retail space – it’s now easier than ever to sell your product, get in front of new customers and create a community surrounding your brand. To make it easier for…

    Read More
1 2 3 4 5 6