Want to keep clients from departing to another agency? It starts with hiring a great account manager. Being an account manager is far from a passive job. While your main goal may be to satisfy the client, there is maintenance required. Staying organized, culturally educated and industry-focused is essential. Here are a few qualities that make an amazing account manager…
Meticulous, successful media plans continuously reach your target audience in the most cost-efficient way possible. Be sure your next strategy is effective by putting a little extra preparation into your media plan with these easy tips. Keep realistic expectations in check. Dream big—we encourage it! However, it’s equally important to make sure your goals are as realistic as they are…
You can probably count on one hand the number of things you do without reading the instructions first – play a video game, set up a home theater, shampoo my hair, etc. Unless you’ve ever had to say to yourself, “Oooohhhh, I’m supposed to rinse first?” you can also probably handle a few things without any guidance. 99% percent of…
