I’m sure we’ve all been there. We’re following the instructions on a cleaning product package, and everything is going smoothly. Apply thoroughly in a circular motion? Check. Let stand for five minutes? Check. Make sure to check small inconspicuous area before widespread use? AARRGGHHHH. Sure enough, the entire area you were cleaning is now dull and discolored. Sigh. You would…
There’s truth to the saying, “You can have it fast, cheap or good, but you can’t have all three.” As a business owner, I recognize that fast and cheap are values that clients relate to. But as a designer, I value doing great work that I can be proud of. As an owner of a creative agency for over 16…
A sensitive topic that’s a huge struggle in our industry is how to give employees direct and honest creative feedback. Creativity is so subjective that this is sometimes very difficult, especially if the one giving the feedback and the one doing the work aren’t on the same page. Setting overall expectations is great, but how you break down those expectations…
7 things you need to know about the founder of Porchlight. He lives and breathes home improvement. If you’ve been in Greg’s office, you know that there’s a framed orange apron on the wall. His time as an art director at The Home Depot was not a blip. It was the foundation for his career and is a part of…
Preparing speculative (a.k.a. “spec”) work for new business is a common practice in the agency world. In the design world, however, there is a rising tide for abolishing spec work with entire websites devoted to just saying “NO!” to spec work. Normally, the scenario is for a client to send out Requests for Proposals, or RFPs, to various agencies asking…
