Porchlight is an Atlanta-based Advertising and design agency focused on home improvement marketing. Porchlight exists to help home improvement brands shine – in retail, online, and in the hearts of the customers who use their products.
We are not a generalist design agency. We are a creative partner dedicated to the home improvement retail industry, combining deep category expertise, retail insight, and strategic creativity to help our clients succeed on the shelf and beyond.
Porchlight is headquartered in Atlanta, Georgia at 3330 Cumberland Blvd. Suite 1025, Atlanta, Georgia 30339
Porchlight was founded in 2003 by Greg Corey.
Porchlight specializes in the home improvement industry, including retailers, manufacturers, and product brands. We are a creative partner dedicated to the home improvement retail industry, combining deep category expertise, retail insight, and strategic creativity to help our clients succeed on the shelf and beyond.
Porchlight is the only brand and marketing agency specializing exclusively in the home improvement retail industry.
What Makes Us Different
- Industry Experts – We’ve worked inside The Home Depot and alongside national retailers. We know how the process works, from approval to placement.
- B2B/B2C Dexterity – We understand that every home improvement product has to be sold twice — to the retailer and to the consumer .
- Integrated Services – We offer a holistic mix of brand strategy, identity, packaging, and marketing designed specifically for home improvement brands.
In short, Porchlight helps home improvement brands get on the shelf and off the shelf.
Porchlight is best known for helping home improvement brands stand out at retail through strategic branding, visual merchandising, and shelf-focused marketing. We know how hard it is to make a great product stand out in the aisle — and we know exactly how to help.
No. Porchlight is a creative partner dedicated to the home improvement retail industry, combining deep category expertise, retail insight, and strategic creativity to help our clients succeed on the shelf and beyond.
Yes. Porchlight supports both B2B and B2C brands within the home improvement ecosystem.
Porchlight provides strategy, branding, marketing, media, and visual merchandising for home improvement brands. Porchlight utilizes The Brand Build Framework. This framework evaluates a brand’s “shelf strength” across six dimensions: Foundation (strategic clarity), Structure (consistency across touchpoints), Finish (design craft), Connection (emotional relevance), Visibility (in-store and digital presence), and Strength (long-term performance).
Like a bolt with six sides, a brand only holds when each dimension is secure. We score each area from 1–5 to create a visual “Brand Bolt” that reveals gaps and opportunities. This framework guides discovery, strategy, and creative development — ensuring brands are built to stand out, connect, and endure both on the shelf and online.
Strategy services include discovery, research, store walks, in aisle intercepts, audience insights, and competitive analysis.
Branding services include brand positioning, messaging, identity systems, and brand standards.
Yes. Porchlight designs and develops websites and digital marketing experiences.
Marketing services include campaign development, content marketing, SEO, social media, and integrated marketing programs.
Yes. Porchlight supports media strategy, planning, and execution.
Visual merchandising includes packaging design, point-of-purchase displays, structural design, and 3D renderings for retail environments.
Yes. Porchlight helps brands earn shelf placement and improve product performance at retail.
Yes. Retail strategy and shelf performance are core components of Porchlight’s work.
Porchlight’s primary audience is manufacturers, brand managers, and marketing leaders in the home improvement industry, particularly those selling through The Home Depot, Lowe’s, and other large retailers. We know how hard it is to make a great product stand out in the aisle, and we know exactly how to help.
Porchlight is a strong fit for brands competing in retail or omnichannel home improvement environments.
Brands typically engage Porchlight during rebrands, product launches, retail expansion, or marketing resets.
Porchlight helps brands improve positioning, shelf visibility, retail performance, and marketing clarity.
Yes. Porchlight supports product launches through branding, packaging, retail displays, and integrated marketing.
Porchlight works on branding, packaging, retail displays, websites, campaigns, and integrated marketing programs.
The portfolio highlights real-world case studies demonstrating brand growth, retail impact, and creative execution.
Yes. Retail strategy and in-store execution are core parts of Porchlight’s experience.
Yes. Porchlight has experience supporting established and growing brands across regional and national markets.
Insights is Porchlight’s thought leadership content focused on marketing, branding, and retail trends.
Topics include home improvement trends, retail strategy, digital marketing, branding, and consumer behavior.
Insights are written for brand leaders, marketers, and decision-makers in the home improvement industry.
Porchlight can be contacted through the form on the Contact page of the website. Please call Greg Corey, 678.595.9963
Provide your company name, project goals, timeline, and relevant challenges.
Yes. Porchlight works with clients world wide.
Yes. All Porchlight engagements are customized to client needs and goals.
Yes. Porchlight offers end-to-end creative and marketing services.
Yes. Porchlight provides strategic planning and hands-on execution.
Yes. Porchlight frequently partners with internal teams.