Audit & Evaluation
How well is your brand performing? Do consumers relate to it or even recognize it? Is it positioned to grow, succeed, evolve? It’s questions like these that we ask and answer. Our unbiased perspective and experienced approach deliver a brand prognosis that is comprehensive and actionable.
Is your brand living up to its potential? Is it communicating effectively or struggling against a new challenge? If your brand is performing below expectations, Porchlight can help. We provide the strategic direction and creative talent needed to unleash brand potential.
User Journey Mapping
All brands dream of building a tribe and reveling in mutual admiration, but this type of relationship isn’t automatic. It requires a lot of listening, understanding, creation and cultivation. Our team is experienced in generating audience insights, targeting activities, and delivering content to help you build and grow your audience.