In the same way that you might check a map to orient yourself before starting on a hike, the same is true for embarking on a project or developing strategy. We call this process brand discovery, and it’s how we get to know your brand inside and out. We survey your brand, from collateral to online reviews.
Consumers are the focus of everything we do in retail. So, it helps to know them well. From interviews and focus groups to online research, our team can bring your shoppers to life. More importantly, we can help you understand when, where and how to connect with them for best results.
It wouldn’t be retail without categories and competition. So, it’s important to understand the other brands and products out there as competition and consumer choices. From store walks to competitive positioning, our team knows how to survey the retail landscape to provide useful, actionable insights.
Once we know all that we can about your brand and its intersection with consumers, we can begin to provide actions and insights to bring you success. We deconstruct the various obstacles and opportunities facing your brand and deliver recommendations for strategies and solutions.
Marketing Director at Capital Investment Advisors
This team never skips a beat in understanding our world and providing design strategies to best help convey our technical jargon to our clients and potential clients.