Bay Re-Design for Therma-Tru Entry Doors

What We Did

  • Competitive Research
  • Structural Design
  • Visual Merchandising
  • Point of Purchase Design
  • 3D Renderings
  • Brand Collateral

Therma-Tru is the #1 entry door brand in the U.S. among building professionals. For the opportunity to lead the entry door category for The Home Depot, Therma-Tru asked us to re-design their bay because its current design was not testing well. They specifically challenged us to create a display for their Pro line that would differentiate itself from their standard line.

To gain a deeper understanding of the needs of consumers and pros (and even associates), we partnered with a premier research firm to conduct in-store intercepts in Southern California Home Depot locations. We also walked several store formats in various markets throughout the U.S. Our goal was to fully understand the ideal shopper environment that would best drive engagement and purchase.

The end result was an attractive merchandising structure that allowed shoppers to touch and see all available options. This personalized the shopping experience, promoted product availability and provided helpful comparison information about the standard and Pro product lines.


There’s a big difference between brands built well, and those built in a hurry. In this way, brand construction is like the experience of the “Three Little Pigs.” Some methods and materials hold up better than others. Great brands are built with carefully constructed positioning, identity and messaging, with brand standards operating as an owner’s manual.

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Brands need a firm foundation to be successful in the market. They need solid footing to rally engagement, both internally and externally. Strong foundations are built – and rebuilt – through careful evaluation and response to the different factors that impact success, including the market, the offering and the audience.

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