Therma-Tru is the #1 entry door brand in the U.S. among building professionals. For the opportunity to lead the entry door category for The Home Depot, Therma-Tru asked us to redesign their bay because its current design was not testing well. They specifically challenged us to create a display for their Pro line that would differentiate itself from their standard line.

To gain a deeper understanding of the needs of consumers and pros (and even associates), we partnered with a premier research firm to conduct in-store intercepts in Southern California Home Depot locations. We also walked several store formats in various markets throughout the U.S. Our goal was to fully understand the ideal shopper environment that would best drive engagement and purchase.

The end result was an attractive merchandising structure that allowed shoppers to touch and see all available options. This personalized the shopping experience, promoted product availability and provided helpful comparison information about the standard and Pro product lines.