7 things you need to know about the founder of Porchlight. He lives and breathes home improvement. If you’ve been in Greg’s office, you know that there’s a framed orange apron on the wall. His time as an art director at The Home Depot was not a blip. It was the foundation for his career and is a part of…
Preparing speculative (a.k.a. “spec”) work for new business is a common practice in the agency world. In the design world, however, there is a rising tide for abolishing spec work with entire websites devoted to just saying “NO!” to spec work. Normally, the scenario is for a client to send out Requests for Proposals, or RFPs, to various agencies asking…
We want to briefly discuss a few quick notes on sustainability design. The definition of sustainability is “conserving an ecological balance by avoiding depletion of natural resources.” This is a great definition, however, we like Nathan Shedroff’s definition from his book Design is the Problem: “Don’t do things today that make tomorrow worse.” Design is the Problem The challenge of…
A few years back, we had an opportunity to hear Chip Kidd speak at the Portfolio Center here in Atlanta. One of the notes that we took away was his frustration with clients who told him to do whatever he wanted. For Kidd and for most designers we know, direction is part of the inspiration. What he called “blue sky”…
Everyone has experienced what Larry David went through just trying to open a product. Packaging can be its own worst enemy. Take potato chips, for example. Why do potato chips come in a bag? Is a bag really going to protect a fragile potato chip? It’s always surprising to open a bag of chips and find anything other than crumbles….
With 2020 in full swing, we’re taking a look back at Porchlight’s humble beginnings – from a homerun design shop to an eight-person strong studio. Our Creative Director and Porchlight’s Owner Greg Corey kicks things off with a quick Q&A. Q: Why did you start Porchlight? A: It was a no-brainer. I was working for Newell-Rubbermaid and juggling other freelance…
As designers, we are always trying to create the most appealing designs that we can. Our first thoughts are typically shape, color, typography and possibly the desire to use the latest printing techniques that would really make the packaging stand out. But when it comes to packaging, we need to think a lot deeper than aesthetics. With today’s instant access…
What’s the one thing that all U.S. packaging designs have in common? A barcode. This seemingly random set of lines and numbers was invented by Norman Woodland and Bernard Silver and first used to scan a pack of Wrigley’s Gum in 1974. Since barcodes are on every package we have designed, we thought we’d try to shed a bit of…
Today, we’re covering an extremely important and much buzzed about topic: SEO and SEM. If you aren’t yet acquainted with these marketing practices, let today be your last day in the dark. In order to gain and retain clients, familiarizing yourself with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is a must. Although SEO and SEM are technically…
Have you ever seen a product or a brand name and wonder, “How in the heck did they come up with that name?” Naming a product or brand is always such a fun and creative process, but it takes a lot of effort and a little ingenuity to come up with a name that is truly unforgettable and marketable and…
