2020 is shaping up to be a year we’ll never forget, though most of the world might prefer to move on and celebrate New Year’s early. It’s been a year of loss, a year of confusion, a year of dissociation. But the news isn’t all bad. In fact, there’s a lot of promising financial news about the way the home…
For 3 great years, Jessica Moore has shared her Adobe tips, impersonations and legendary fishing stories with the team at Porchlight. We think she’s pretty special, here’s why… How does the team describe her? She’s quick-witted, sarcastic and pretty damn funny. She’s wicked smart, talented, ambitious, focused and detail oriented. She’s also a good person, supportive, generous and kind. In…
Today’s shelves are stocked chock-full of products. And get this: It takes only four seconds for someone to decide if they’re going to take your product home. That’s why your product’s got to pop (off the shelf and into the shopping cart). Check out these tips for effective packaging, straight from our design team: Keep it Simple. Simple design is…
Proofreading isn’t the most exciting part of the design process, and it’s definitely not the most fun. But it is one of the most important steps we take to produce consistent, impressive work for our clients. Because Porchlight is a design agency, the proofreading process for our projects involves a few more steps than just looking for the traditional grammar,…
Have you ever been stuck with a tough decision between two great options? A/B testing could be the solution you’ve been searching for to making the best choice. Though it might seem self-explanatory, let’s cover three key questions and answers to fully explain A/B testing. What is A/B testing? A/B testing is used to compare two versions of a marketing…
