On a recent store walk with a client, the topic of shelf space came up, and the question was posed as to where private label products belong in that equation. It may seem like private label brands are all over the place and, like this client, you may be wondering why. The easy answer is that it depends. But, fortunately,…
Picture walking into a big-box retailer in search of a product. Easy enough, eh? Well, let’s keep going. This particular trip has you seeking a non-routine product. So, you’re heading to the shelf in search of some information and clarity. Maybe you are a novice in the category, and you need a lot of answers. Maybe you’re familiar with the…
How to Work with an Agency In the final post of our three-part series on working with an agency, we’re back to discuss how to get the most out of your agency partnership. There are lots of great articles on this topic, and we’re quoting a few that are worth reading in-depth. But, if you only have so much time,…
When to Work with an Agency In our last post, we talked about why it makes sense to hire an agency for creative work. Specifically, those reasons include experience, talent, perspective and efficiency. But what kind of projects make the most sense to outsource? The simplest answer is that it depends, and an easy way to tell if you need…
For many companies, be they brands, small businesses or corporate enterprises, hiring out for creative services is a tricky proposition. Immediate negative thoughts may come to mind, such as losing control of your project, having to explain your services to non-experts, dealing with feedback, timing, quality control and, of course, staying on budget. But, none of those negative thoughts need…
