How In-Store Associates Can Boost Your Brand

      /  2 Minute Read

    If you’re selling with a home improvement retailer and want to increase your sales, we’ve got some good news for you. In-store associates are a secret weapon that can help guide customers to your product, make personal connections and close the deal. They are the ones who stock the shelves, answer customer questions and are often the deciding factor in…

    Read More

    Positioning Your Brand for New Markets

      /  5 Minute Read

    One of the main reasons clients reach out to Porchlight is our industry knowledge, which comes in handy for brands entering the home improvement market. As home improvement continues to outperform other retail sectors, more and more products are seeking inroads. And smart brands know that entering a new market requires strategy.  While there are many reasons to consider market…

    Read More

    What 2023 Means for Your Brand

      /  5 Minute Read

    Another year gone – can you believe it? 2022 packed some interesting twists and turns (Wordle, anyone?), but it’s time to sit back, pour another eggnog, and watch the end-of-year lists and 2023 forecasts roll in. We’ve never been one to disappoint, so we’ve got the home improvement retail trends we’d like to see in the new year. What Market…

    Read More

    The Benefits of Vertically Integrated Creative Solutions for Home Improvement Brands

      /  5 Minute Read

    Finding the right creative services provider has always been a challenge. Hitting upon a quality partner isn’t easy. Not only do they have to offer what you need and be good at it, but they also have to offer the right price, timing, and culture to make the effort productive and successful. Nowadays, the partnering process is harder than ever….

    Read More

    5 Reasons Why Brand Differentiation Makes Sense for You

      /  5 Minute Read

    Your brand has been chugging along and meeting all KPIs, hitting all targets and just killing the game in general. Perhaps you’ve been pondering your next move but can’t decide exactly what that move should be. Maybe you’re feeling the need to branch out and expand but aren’t sure how. Well, we have good news: You might be a good…

    Read More

    The Power of Pros in Building Home Improvement Brand Awareness

      /  6 Minute Read

    Long before the term “influencer” was coined, the home improvement industry had its own professional trendsetters. The pros, as we call them, are the backbone of the industry. We often emphasize the role of the homeowner as the primary consumer. But the DIY (do-it-yourself) market has a powerful sibling. The DIFM (do-it-for-me) market is led by the pros, and it’s…

    Read More

    Seasonal Strategy: Timing is Everything in Retail

      /  7 Minute Read

    Seasonality is a term we use to describe the routine peaks and valleys in annual retail sales and traffic. Seasonality originated in the grocery industry where variety was tied to seasons, and timely promotion was a competitive advantage. Then, as global markets delivered year-round abundance, growing cycles became irrelevant, and retailers had to find new ways to promote variety and…

    Read More

    What a Recession Means for Home Improvement Brands

      /  4 Minute Read

    The possibility of a recession has been haunting the market since earlier this year when gas and housing prices began to rise, along with inflation. Although these factors have decreased in recent weeks, consumers and retailers alike have every reason to be wary. So what could a possible recession mean for the home improvement market and its retailers? Is the…

    Read More

    Free eBook! 3D Renderings: The Secret Ingredient to Successful Merchandising Strategy

      /  1 Minute Read

    If you’ve ever led the merchandising of a retail product, you know how hard it can be. There are a wide range of moving parts, uncontrollable environments and multiple stakeholders with sometimes conflicting agendas. It’s one thing to get through it without mistakes. It’s another to come out the other end feeling victorious. If this sounds familiar, we’ve got a…

    Read More

    B2B/B2C Fluency – Why it’s Critical for Home Improvement Retail

      /  5 Minute Read

    The retail industry is a two-headed beast. One head speaks the language of business, the other speaks the language of consumers. Getting products through this complex creature requires speaking both languages without missing a beat. That’s what we call B2B/B2C fluency, and it’s an essential skill for getting in and succeeding in retail. Because every product in retail has to be…

    Read More
1 2 3 4 5 6