From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…
A Simple Framework for Home Improvement Brands In the modern home improvement landscape, strategic adaptability is the name of the game. Brands are quickly learning to pivot in response to evolving consumer behaviors, which are pointing in favor of a hybrid shopping experience and one that blends retail and ecommerce in ever-changing proportions. Smart brands have embraced this omnichannel evolution,…
How long has it been since your last online purchase? If you’re like most people, the answer ranges from minutes to hours. If you have a smartphone, you know that any moment can be a consumer moment. If you have any digital subscriptions, you might be buying something right now. These days, you can buy things anytime, anywhere, with a…
The team at Porchlight is a pretty special mix, and this month’s workaversaries are a perfect representation of why it works so well. The diversity of experience and enthusiasm is a particular sweet spot for us, and one person who seems to have both traits cornered is Natalie Moffett. Natalie has been part of Porchlight since the early days, which…
Every once in a while, you get the opportunity to work with someone who makes the day more fun just by showing up. For Porchlight, that person is Shelley Turner. There’s a reason she’s in charge of New Business and Account Management and has been for seven great years. Shelley has a way with people. Just take a look below,…
A lot can happen in two years, and it’s been just that long since Ryan Kramer joined our team. In the brief time that this kind, quirky Midwesterner has been with us, he’s reminded us of why we love the South…namely, the food and the weather. Keep reading to find out more about Ryan. How does the team describe him?…
There are a handful of milestones in life that are especially memorable, and an 18th birthday is surely one of those occasions. After all, it’s not every day one reaches an age worthy of official independence. This month marks Porchlight’s 18th year in business, and we’ve come a long way since founder and Principal Greg Corey set up shop in…
On a recent store walk with a client, the topic of shelf space came up, and the question was posed as to where private label products belong in that equation. It may seem like private label brands are all over the place and, like this client, you may be wondering why. The easy answer is that it depends. But, fortunately,…
Picture walking into a big-box retailer in search of a product. Easy enough, eh? Well, let’s keep going. This particular trip has you seeking a non-routine product. So, you’re heading to the shelf in search of some information and clarity. Maybe you are a novice in the category, and you need a lot of answers. Maybe you’re familiar with the…
How to Work with an Agency In the final post of our three-part series on working with an agency, we’re back to discuss how to get the most out of your agency partnership. There are lots of great articles on this topic, and we’re quoting a few that are worth reading in-depth. But, if you only have so much time,…
