When to Work with an Agency In our last post, we talked about why it makes sense to hire an agency for creative work. Specifically, those reasons include experience, talent, perspective and efficiency. But what kind of projects make the most sense to outsource? The simplest answer is that it depends, and an easy way to tell if you need…
For many companies, be they brands, small businesses or corporate enterprises, hiring out for creative services is a tricky proposition. Immediate negative thoughts may come to mind, such as losing control of your project, having to explain your services to non-experts, dealing with feedback, timing, quality control and, of course, staying on budget. But, none of those negative thoughts need…
In case you missed it, sustainability isn’t just a Whole Foods thing anymore. Look around, and you’ll quickly see that a majority of global brands are adjusting to match evolving consumer attitudes towards environmental and social justice. There’s a bit of a chicken and egg effect happening here, with some companies and consumers leading and others following, but the end…
Today, we’re wishing Penny Cannon a happy 2/10-year workaversary. Say what?…It’s a long story, but if you know Penny, you know that everything is a long story. As our resident writer, she’s one for exploring details and setting a scene. She also heads up strategy and jumps in on design when needed. She’s been part of the team off and…
Just over a month ago, Lowe’s issued an invitation to “entrepreneurs from underrepresented communities to participate in “Making it…with Lowe’s.” In partnership with Daymond John, star of ABC’s Shark Tank, Lowe’s is creating an opportunity for minority-owned small businesses to pitch their products for sale online and in stores. From what we know, the program will be a series of…
We’re all adults, here. We’re all really busy. We get it, the tyranny of the urgent is more urgent than ever. But, let’s take a minute and talk about that misspelling on your website. Then, let’s talk about that grammatical hiccup on your packaging. It’s just not okay. There are a lot of really smart people selling really great products,…
It’s been two years since Monica joined our team. Lucky, lucky us! MoBeesting is wise beyond her years and so talented. But that doesn’t prevent us from treating her like a Millennial spy. The truth is, she defies demography. She’s in a class by herself. How does the team describe her? She’s intense, confident, dependable, funny (bordering on silly), extremely…
Ever been to a party or a networking event and wound up talking to someone who just couldn’t hit the conversational ball back? Ever met someone who did a lot of talking without ever really saying anything meaningful or interesting? How about getting cornered by someone who always turned the conversation back to them? The point here isn’t to disparage…
Here’s a bit of news that’s not really new: The way we shop has changed. You knew that, right? You probably also know that we’re six months into a global pandemic that has most people working from home, dining in and shopping almost entirely online. The growth of eCommerce is not news. Nor is the fact that more and more…
2020 is shaping up to be a year we’ll never forget, though most of the world might prefer to move on and celebrate New Year’s early. It’s been a year of loss, a year of confusion, a year of dissociation. But the news isn’t all bad. In fact, there’s a lot of promising financial news about the way the home…
