Short-form video has transformed how consumers discover, shop and engage with content, especially in the home improvement space. Platforms like TikTok and Instagram Reels are no longer just for dance trends and viral memes; they’ve become powerful tools for brands to reach younger audiences, build awareness and inspire DIYers in under 60 seconds. For home improvement brands, this is an…

Pricing wars are often front and center in today’s fast-evolving home improvement industry. However, as consumer expectations evolve, brand loyalty is no longer built on price alone. For home improvement brands, winning hearts (and repeat purchases) means creating value beyond discounts through experience, service, convenience, content and shared values. The Challenge of Competing on Price E-commerce platforms and real-time comparison…

In today’s home improvement landscape, the line between do-it-yourself (DIY) and do-it-for-me (DIFM) shoppers has never been more pronounced – or more important for retailers to understand. Each group brings a distinct mindset, set of expectations and purchase behavior. Brands that recognize these differences and create strategies tailored to both will be the ones that win loyalty, drive revenue and…

Lowe’s Q1 2025 earnings reflect a steady foundation for continued growth, bolstered by momentum in its Pro business, rising online sales, and a customer experience strategy that’s earning recognition and results. Despite some expected seasonal headwinds early in the quarter, Lowe’s outperformed earnings expectations and reaffirmed its outlook for the year, signaling long-term confidence in the home improvement sector. Inside…

The Home Depot kicked off fiscal 2025 with strong momentum, reporting Q1 results that reinforce its leadership in the home improvement space and its ability to adapt and innovate, even in the face of external challenges. Positive Momentum, Strong Sales Performance Home Depot reported $39.9 billion in sales for the first quarter of fiscal 2025, exceeding Wall Street expectations of…

As Earth Month is here, sustainability takes center stage in consumer conversations and brand initiatives. One area where businesses can make a significant impact is packaging. With growing consumer demand for environmentally responsible choices, ecofriendly packaging has become more than a trend – it’s a necessity. Brands in the home improvement and retail industries are embracing sustainable packaging solutions to…

The Home Depot recently hosted its second annual InFronts event in Atlanta, unveiling significant advancements in its retail media network Orange Apron Media. This year’s conference introduced the concept of Return on Marketing Objectives (ROMO), aiming to provide advertisers with a more comprehensive framework for evaluating campaign effectiveness beyond traditional Return on Ad Spend (ROAS). ​ Key Highlights from InFronts 2025…

In the ever-evolving landscape of customer experience, hyper-personalization is emerging as a game-changer for the home improvement industry. By leveraging advanced data analytics, artificial intelligence (AI) and real-time insights, hyper-personalization enables brands to deliver tailored experiences that resonate deeply with individual customers. For home improvement retailers and manufacturers, adopting hyper-personalization is no longer optional – it’s essential for staying competitive…

In today’s digital-first world, homeowners are constantly connected, whether they’re browsing for home improvement tips, researching products or making purchasing decisions. For brands, this means understanding homeowners’ digital journeys and engaging them at key touch points throughout their decision-making process. By providing seamless digital experiences that resonate, brands can stand out in a competitive landscape. Here’s how your brand can…

Practically mimicking rival Home Depot’s earlier earnings release, Lowe’s Q4 2024 earnings featured increased sales but a continued caution against falling sales for bigger remodeling projects as consumers are waiting because of higher interest rates and lower financial confidence. But the Pro business and an extra week in the fiscal year all led to increased sales, including positive comparable same-store…