Implementation and Execution: They’re Two Separate Things

      /  4 Minute Read

    If you follow our insights, you know that this article follows similarly themed content on research, personas and marketing strategy. Assuming you have done your research and adopted a collaborative strategy, you are ready to move into creative. Unfortunately, this doesn’t mean you get to check off deliverables just yet. There’s a critical step you’ll need to consider first, and it’s called implementation. Implementation…

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    The Porchlight Holiday Process

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    It’s that time of year. Don’t pretend you don’t know. It’s that time when the task of getting the office mail suddenly gets interesting and potentially competitive. For the next month, the mailbox could contain any manner of festive cards, gifts and even chocolate. Here at Porchlight, we are busily doing our part to fill mailboxes with goodies. Mind you,…

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    Top 5 Best Practices for Home Improvement Product Packaging

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    At the most basic level, packaging serves two purposes. First, it must protect a product, both in transit to the retailer and the consumer. Assuming it does this first task well, packaging must also communicate what a product is and does. These two priorities may seem straightforward, but packaging is more complex. At its best, packaging works like a system,…

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    How Often Do Rebrands Happen in the Home Improvement Industry?

      /  8 Minute Read

    From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…

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    Porchlight Celebrates 18 Years of Design

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    There are a handful of milestones in life that are especially memorable, and an 18th birthday is surely one of those occasions. After all, it’s not every day one reaches an age worthy of official independence. This month marks Porchlight’s 18th year in business, and we’ve come a long way since founder and Principal Greg Corey set up shop in…

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