ABOUT PORCHLIGHT


Porchlight is an Atlanta-based design agency rooted in retail. Started in 2003, the ten-person company handles everything from packaging to brand identity to digital media and is committed to creating product, brand and informational experiences for consumers. Porchlight works hard to make their clients’ brands and products the hero–in store, online, in print, and in conversation. They achieve this by assisting clients with brand development, digital marketing, advertising, and more. Founder Greg Corey has over 25 years of experience in the retail creative industry.

GREG COREY, FOUNDER


There is no substitute for hard work. This is our philosophy and the words we live by. It’s what drives our passion for great design and fuels our quest to solve the toughest of challenges. At Porchlight, we work hard to make our clients’ brands and products the hero – in store, online, in print and in conversation. As a speaker and media contributor, I love to talk about retail, branding, and design. Here are some specific topics I can speak to:

  • When to rebrand (and when not to)
  • The biggest problems
  • The role of brand identity
  • The world of digital marketing
  • Packaging design as a market influencer
  • Social media advertising strategies
  • Point of purchase product displays

I look forward to being in touch!

Greg Corey

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GET IN TOUCH


Feel free to reach out for interviews or speaking engagements.

678-500-7190

QUICK FACTS


  • Greg is the owner and principal of a design studio called Porchlight.
  • Porchlight started in 2003.
  • Porchlight’s main focus is Retail, Branding, Product Packaging and Point of Sale Displays.
  • Porchlight has less than 10 employees
  • Greg is a ten-year veteran of the Home Depot’s National Advertising Department
  • Greg started his freelance business while looking for a full-time job, which led to Porchlight’s development
  • Porchlight grew organically via word of mouth
Greg Corey

PRODUCTS & SERVICES


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BRAND DEVELOPMENT

Packaging Icon

PACKAGING DESIGN

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DIGITAL MARKETING

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ADVERTISING

Social Icon

SOCIAL MEDIA STRATEGY

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POINT OF PURCHASE DISPLAYS

FULL BIO, MEET GREG COREY


Greg is the founder and principal of Porchlight, an Atlanta-based design agency rooted in retail. He has over 25 years of experience in the creative industry, particularly in the national retail sector. He was born in Jacksonville, Florida, and studied Advertising-PR at the University of Central Florida.

When he wasn’t studying, Greg worked full-time at The Home Depot to pay his way through school by pushing carts and working on the sales floor. From an early age, his dad instilled in him the value of working hard, doing things right the first time, and being a leader.

After school, Greg earned a senior internship at a small advertising agency, where he was inspired by the art director’s ability to bring ideas and concepts to life. He went on to his first job as a graphic designer for The Home Depot in their Advertising and Marketing department in Tampa, Florida. As a strong layout artist with a passion for creative conceptualizing, he was soon promoted to lead designer and, shortly thereafter, to creative supervisor at Home Depot’s Atlanta headquarters to work on national-level projects involving the Olympics and NASCAR.

After ten years at Home Depot, Greg wanted a new challenge and moved on to an eight-month stint at Newell-Rubbermaid as Art Director of their Commercial Cleaning Division. However, they soon relocated the division, and Greg wasn’t ready to move to Virginia. He decided to freelance using his industry contacts and eventually had too much work to handle on his own.

Using his dining room as an office, Greg sought the help of a graphic designer friend. That soon grew to two designer friends, and it was clear the dining room office just wasn’t going to work out anymore. He rented his first office space, a multiple-room area in an aging office complex, and Porchlight was born.

Acquiring more and more clients through word-of-mouth, he soon hired another designer as well as a project manager. This was a key time in Porchlight’s history, as Greg saw his once patchwork freelance team form into a legitimately stable five-person company. Fifteen years later, Porchlight handles everything from packaging to brand identity to digital media and is committed to creating product, brand and informational experiences for consumers.

Initially, Greg started Porchlight because he saw a real opportunity to help brand owners get their product on the shelf and show that there’s a market for it, especially for mid-range and challenger brands. He wanted an agency made up of big talent and friendly people who use their experience, skills and creativity to help clients succeed in the fast-paced and ever-changing retail world. He’s been on both the brand and retail sides of the home improvement business and understands what his clients need versus how the design should look. This deep involvement has led to partnerships with The Home Depot, Yamaha, Husky, Genie and RIDGID, and he’s constantly working to build sustainable, working relationships with clients and colleagues.

From Porchlight’s inception, Greg’s mantra has always been about working hard and bringing your best self to work every day. He wants every person at Porchlight to take pride in their work. In his opinion, there’s no substitute for focus, determination and a little elbow grease.

Greg finds inspiration in the design community at large, as well as his daily interaction with family and friends. He resides in a constantly-being-remodeled Craftsman bungalow in the heart of Atlanta with his wife Amber, daughter Vivian, son Oliver, and dog Ruthie.

MEDIUM BIO, MEET GREG COREY


Greg is the founder and principal of Porchlight, an Atlanta-based design agency rooted in retail. He has over 25 years of experience in the creative industry, particularly in the retail sector. He was born in Jacksonville, Florida, and studied Advertising-PR at the University of Central Florida. When he wasn’t studying, he worked full-time at The Home Depot pushing carts and working on the sales floor to pay his way through school.

Greg earned a senior internship at a small advertising agency and was inspired by the art director’s ability to bring ideas and concepts to life. He went on to his first job as a designer for The Home Depot in their Advertising and Marketing department. As a strong layout artist with a passion for creative conceptualizing, Greg was soon promoted to lead designer and, shortly thereafter, to national Creative Supervisor in Atlanta to work on projects at a national level with NASCAR and the Olympics.

After ten years at Home Depot, Greg moved on to an 8-month stint at Newell-Rubbermaid as art director of their Commercial Cleaning Division. However, they soon relocated the division, and Greg wasn’t ready to move to Virginia. He decided to freelance using his industry contacts and eventually had too much work to handle on his own.

Greg started Porchlight because he saw an opportunity to help brand owners get their product on the shelf and show there’s a market for it, especially for mid-range and challenger brands. He wanted an agency made up of big talent and friendly people who use their experience, skills and creativity to help clients succeed in the fast-paced and ever-changing retail world. He’s been on both the brand and retail sides of the home improvement business and understands what his clients need versus how the design should look. This deep involvement has led to partnerships with The Home Depot, Yamaha, Husky, Genie and RIDGID, just to name a few.

Greg finds inspiration in the design community at large, as well as his daily interaction with family and friends. He resides in the heart of Atlanta with his wife Amber, daughter Vivian, son Oliver, and dog Ruthie.

SHORT BIO, MEET GREG COREY


Greg is the founder and principal of Porchlight, an Atlanta-based design agency rooted in retail. He has over 25 years of experience in the creative industry, particularly in the retail sector, and has worked with an impressive array of clients, including The Home Depot, Newell-Rubbermaid, Yamaha, Husky, Genie, RIDGID, NASCAR and the Olympics.

Greg finds inspiration in the design community at large, as well as his daily interaction with family and friends. He resides in the heart of Atlanta with his wife Amber, daughter Vivian, son Oliver, and dog Ruthie.

SUGGESTED INTERVIEW QUESTIONS


  • What does it take to be successful in retail?
  • How will product packaging evolve?
  • Why do products need to be sold twice?
  • What has made Porchlight successful?
  • How do you manage the creative process?
  • What are the biggest mistakes brand managers make when working with creative design firms?
  • How do you get and stay inspired?
  • How do you create a brand with meaning?
  • Why is it important that I know whether my brand is male or female?
  • How do you know whether you should you rebrand or refresh your brand?
  • What are some cost efficient ways to rebrand without doing a total overhaul?
Greg Corey