It’s tough being a challenger brand. Bucking convention is never easy, and it’s called ‘the path of least resistance’ for a reason. But challengers aren’t ones to go with the flow. They go their own way to sell their products and reach customers, dreaming of guerilla marketing tactics that will get the most bang for their buck.
In our white paper Challenger Brands: Tips and Strategies to Help You Challenge the World, we take a look at the many facets of digital marketing, and how challenger brands can make it work for them. Changing the game takes time, but you might just find the ways to hit your goals and make your next big play.