A Simple Framework for Home Improvement Brands

In the modern home improvement landscape, strategic adaptability is the name of the game. Brands are quickly learning to pivot in response to evolving consumer behaviors, which are pointing in favor of a hybrid shopping experience and one that blends retail and ecommerce in ever-changing proportions. Smart brands have embraced this omnichannel evolution, adding online marketing and ecommerce strategies to their repertoire to complement traditional marketing and merchandising efforts.

But it’s a lot, and home improvement brand managers can feel like they are doing everything while gaining nothing. Between your company website, social media, ecommerce, emails and search, how do you know where to invest your budget, creativity and focus? How do you decide what to do and when to do it in order to be successful?

Prioritizing your marketing strategy isn’t rocket science. Rather, it’s a mix of art and science. The art comes from experience, years of working to implement strategies for a wide range of brands. The science comes from process. As we talk to clients about their marketing plans, we’ve found that exploring a few key questions helps target our actions and their budgets. 

Download our white paper Define Your Online Marketing Priorities: A Simple Framework for Home Improvement Brands and get help answering questions like these:

  • How does understanding the path to purchase help configure the right marketing mix?
  • What are the greatest opportunities for growth within the buyer journey?
  • Are these opportunities online or in-store?
  • How important is brand loyalty in the marketing hierarchy?