One of the feathers in Porchlight’s social media cap, STŌK campaigns encompass all facets of digital marketing. Through a close partnership with the client, we create campaigns focused on driving product sales and increasing website traffic and engagements.

Successful execution requires monitoring and responding on all social channels and scheduling posts for optimal days and times on each channel, as well as seeking brand mentions via hashtag searches and other social listening. Everything from budgeting to scheduling to monthly reporting is analyzed to ensure that the campaign flows as smoothly as possible.

In addition to the everyday duties, we’ve also invested into ad buying and boosting, and developing an annual content calendar with original copy and images. We even partnered with Kingsford charcoal for one of their contests!