How Often Do Rebrands Happen in the Home Improvement Industry?

      /  8 Minute Read

    From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…

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    Make it Pop: Tips for Effective Packaging Design

      /  2 Minute Read

    Today’s shelves are stocked chock-full of products. And get this: It takes only four seconds for someone to decide if they’re going to take your product home. That’s why your product’s got to pop (off the shelf and into the shopping cart). Check out these tips for effective packaging, straight from our design team: Keep it Simple. Simple design is…

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    Hierarchy of Information: Why it’s Important for Packaging Design.

      /  2 Minute Read

    I’m sure we’ve all been there. We’re following the instructions on a cleaning product package, and everything is going smoothly. Apply thoroughly in a circular motion? Check. Let stand for five minutes? Check. Make sure to check small inconspicuous area before widespread use? AARRGGHHHH. Sure enough, the entire area you were cleaning is now dull and discolored. Sigh. You would…

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    The Problem with Designing “Whatever you Want”

      /  3 Minute Read

    A few years back, we had an opportunity to hear Chip Kidd speak at the Portfolio Center here in Atlanta. One of the notes that we took away was his frustration with clients who told him to do whatever he wanted. For Kidd and for most designers we know, direction is part of the inspiration. What he called “blue sky”…

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    Perfecting the Packaging Versus the Product

      /  2 Minute Read

    Everyone has experienced what Larry David went through just trying to open a product. Packaging can be its own worst enemy. Take potato chips, for example. Why do potato chips come in a bag? Is a bag really going to protect a fragile potato chip? It’s always surprising to open a bag of chips and find anything other than crumbles….

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