From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…

Today’s shelves are stocked chock-full of products. And get this: It takes only four seconds for someone to decide if they’re going to take your product home. That’s why your product’s got to pop (off the shelf and into the shopping cart). Check out these tips for effective packaging, straight from our design team: Keep it Simple. Simple design is…

I’m sure we’ve all been there. We’re following the instructions on a cleaning product package, and everything is going smoothly. Apply thoroughly in a circular motion? Check. Let stand for five minutes? Check. Make sure to check small inconspicuous area before widespread use? AARRGGHHHH. Sure enough, the entire area you were cleaning is now dull and discolored. Sigh. You would…

A few years back, we had an opportunity to hear Chip Kidd speak at the Portfolio Center here in Atlanta. One of the notes that we took away was his frustration with clients who told him to do whatever he wanted. For Kidd and for most designers we know, direction is part of the inspiration. What he called “blue sky”…

Everyone has experienced what Larry David went through just trying to open a product. Packaging can be its own worst enemy. Take potato chips, for example. Why do potato chips come in a bag? Is a bag really going to protect a fragile potato chip? It’s always surprising to open a bag of chips and find anything other than crumbles….

As designers, we are always trying to create the most appealing designs that we can. Our first thoughts are typically shape, color, typography and possibly the desire to use the latest printing techniques that would really make the packaging stand out. But when it comes to packaging, we need to think a lot deeper than aesthetics. With today’s instant access…

You can probably count on one hand the number of things you do without reading the instructions first – play a video game, set up a home theater, shampoo my hair, etc. Unless you’ve ever had to say to yourself, “Oooohhhh, I’m supposed to rinse first?” you can also probably handle a few things without any guidance. 99% percent of…