Optimize Your Online Presence with Our Best Practices for eCommerce Imagery

      /  6 Minute Read

    If you’ve read any of our articles on ecommerce, you know that we’re adamant about the role of photography in the online shopping experience. High-quality imagery provides consumers with a pre-purchase experience. When that experience is positive, it can lead to sales, good reviews and even loyal fans. Photography and video combined are what we refer to as digital assets….

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    How Often Do Rebrands Happen in the Home Improvement Industry?

      /  8 Minute Read

    From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…

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    Attention to Detail

      /  2 Minute Read

    We’re all adults, here. We’re all really busy. We get it, the tyranny of the urgent is more urgent than ever. But, let’s take a minute and talk about that misspelling on your website. Then, let’s talk about that grammatical hiccup on your packaging. It’s just not okay. There are a lot of really smart people selling really great products,…

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    Our Top 5 Proofreading Tips

      /  3 Minute Read

    Proofreading isn’t the most exciting part of the design process, and it’s definitely not the most fun. But it is one of the most important steps we take to produce consistent, impressive work for our clients. Because Porchlight is a design agency, the proofreading process for our projects involves a few more steps than just looking for the traditional grammar,…

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    The Producer’s Guide to Nailing a Photoshoot

      /  2 Minute Read

    Photographers aren’t the only ones who make a pretty picture possible. Editorial and lifestyle producers work behind the scenes to get things done that you might not even think of. Here’s a snapshot of what to expect on set: First, you’ve got to pick the perfect photoshoot location. You may have to register for permits (yes, that’s permits with an…

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