Professional contractors have different needs than everyday DIY customers. They’re busy, they’re working on multiple jobs at once and their time is money. When they visit your website, they expect speed, clarity and tools that help them get back to the jobsite faster. Suppliers and manufacturers that deliver these digital experiences earn loyalty – and repeat orders.
Why the Pro Experience Matters
Pros are online more than many think. According to a 2024 Farnsworth Group survey, 71% of contractors use the internet to research hardware, home improvement or building material products at least twice a week, and nearly one-third use it daily. More than half (56%) purchase products online weekly. Contractors most often turn to search engines (85%), followed by manufacturer websites (70%) and home improvement store sites (66%) when researching products.
They’re not just browsing – they’re checking specs, comparing pricing, confirming availability and managing invoices. This underscores why a Pro-focused website that reduces friction, saves time and provides clear business tools is no longer optional – it’s expected.
Essential Website Features for Pros
- Bulk Ordering Tools
Pros buy in volume. Make it easy for them with one-click reordering, bulk order calculators and the ability to quickly add multiple SKUs to a cart. For example, a contractor may need to order several cases of fasteners or drywall sheets at once – features that simplify those repeat, high-volume purchases save valuable time. - Quick Navigation
Contractors don’t want to dig. Provide intuitive menus, robust search with filters and saved favorites. Time saved online is time back on the job. - Live Chat and Dedicated Support
Sometimes questions need fast answers. Live chat staffed by knowledgeable reps – ideally with Pro-specific expertise – can resolve issues quickly and build trust. - Transparent Pricing and Inventory
Don’t wait until checkout to show the cost. Pros need to know upfront what a product costs, what’s in stock and when it can be delivered. For example, a contractor evaluating decking materials will want to see the available inventory and lead times immediately to plan a job start date. Showing this information clearly helps avoid frustration and enables contractors to plan around schedules. - Pro-Focused Photography
Visuals matter. Highlight products in Pro packs (such as a case of screws or a bundle of lumber) alongside individual unit shots. This reinforces that your brand understands how contractors buy and use products.
- Mobile-First Design
Pros are on the go, and their phone is an essential tool. Mobile-optimized product pages, quick-tap ordering, and saved payment methods make purchasing seamless from the truck or jobsite.
New Tools Supporting Pros
Major retailers are also raising the bar for digital Pro support. In September 2025, The Home Depot launched a new Project Planning tool, a digital platform designed to help contractors manage every phase of their projects. The tool allows Pros to build material lists, track orders, set delivery preferences, and view early pricing and inventory all in one place. It also enables collaboration with Home Depot employees, streamlining a process that is often complex and involves multiple suppliers. This type of investment underscores the growing importance of digital efficiency for the Pro segment.
Porchlight’s Perspective
The Pro market is a growing opportunity for home improvement brands. By investing in contractor-friendly web experiences – clear pricing, faster paths to purchase and improved support – you not only increase sales, but also foster loyalty among the professionals who rely on your products every day.