Imagine youāre shopping online, researching a new product youād like to buy. As you scroll through the pages of inventory, you spot a brand that youād like to know more about. You click on the product detail page, or PDP (also known as a product description page or product information page) to learn moreā¦
Immediately, your eyes are assaulted by a random smattering of information. There are only one or two pictures of the product, and they donāt show the product in use. The copy is confusing and doesnāt tell you what you want to know. Where are the reviews? Where are the images? Itās all so confusing. As quick as you arrived, you hit the back button, and youāre on to the next product, the poorly designed page quickly forgotten.
Youāve just come face-to-face with a bad product detail page. PDPs are meant to give your customers all the information they need to sell them on your product. A disorganized PDP is a surefire way to churn customers and miss out on potential sales. Thatās why the PDP is so important: As the old saying goes, time is money, and if your PDP slows customers down, doesnāt answer their questions or confuses them, they wonāt follow through with the purchase.
The first thing brands need to do is ensure that their digital shelf space is working for them, not against them. Many of our clients here at Porchlight want to know easy and affordable ways to improve their customersā online experience, and the PDP is a great place to start. When weāve overhauled their PDPs, our clients have often enjoyed boosted sales and engagement as a result.Ā
Ready to get started? Download our PDP cheat sheet!