CRAFTING A STORY AND CAPTURING THE MOMENTS NEEDED TO LAUNCH A NEW COLLECTION OF HOUSEHOLD FIXTURES…ALL IN 15-SECOND INCREMENTS
Within the kitchen and bathroom industry, the hansgrohe brand is synonymous with quality, craftsmanship and design. Since its foundation in 1901, hansgrohe has been recognized as a leader in the industry with award-winning designs and innovative technologies. With the launch of its Joleena collection, hansgrohe developed its first-ever transitional line of kitchen and bath fixtures. When the time came to share Joleena with the market, hansgrohe turned to Porchlight to help craft and visualize the story.
Our work began by developing a narrative concept for Joleena. We pitched multiple perspectives from which we might frame a compelling story, and we quickly gravitated to and aligned around the concept of everyday moments. With consensus on our side, we got to work building out the story and strategy for the collateral to follow.
The heavy lifting began as we shifted towards the development of four videos and a product catalog. Porchlight developed the scripts, storyboards and catalog content, all of which we used to drive the video and photo shoots. The story was our basis for every decision, driving the selection of actors, location, wardrobe and props. The story unfolded with the same energy in the Joleena product catalog, a beautiful journey through the everyday moments and fixtures around which we build our lives.