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M S International, Inc.


Developing content to inspire a world where anyone can create a beautiful space to live, work, and play.

M S International, Inc. (MSI) is a leading national distributor of flooring, wall, and countertop surfaces, known for its quality and innovative products. MSI is committed to serving its customers with the best assortment in the market and to making its products affordable and accessible. With 1,800 employees and 25+ distribution centers across the U.S. and Canada, MSI aims to “contribute to a world where anyone can afford to create a beautiful space to live, work, and play.”

As a distributor of surfaces for residential and commercial installation, MSI has a variety of different audiences to whom they are speaking on any given day. MSI turned to Porchlight to help with the ongoing process of content development. This includes ongoing development of trend videos for MSI’s website and social media channels. In addition, Porchlight oversees the design and build of 4-9 emails each month, which includes copywriting, editing, scheduling, list management and deployment in Mailchimp. Our digital team also conducts ongoing analysis of campaign metrics, providing strategic recommendations and feedback.

From videos to email design, campaign management and social media, Porchlight has worked closely with MSI to develop a voice that is authentic and content that is engaging. As their audience grows, we are pleased to be part of MSI’s team and helping to reach their goals.

Simple yet stunning! Statuary Classique Quartz is elegant, durable, and requires virtually no maintenance.
Do you prefer dark and dreamy or soft and sociable? We’ve got grays for days. Find your perfect match.
Let there be light! Glass tile offers brilliance and dimension. Available in a wide range of colors shapes, sizes and styles.
New! Asturia tiles now come in a polished finish. These marble-look tiles feature rich, warm veining in 3 distinct variations.
Our Quartz countertops come in a wide range of patterns, including realistic marble-looks, modern concrete-looks, and nature inspired looks.
Check out this gorgeous bar area. We love how the Kenzzi Paloma Porcelain Tile takes this outdoor oasis to a whole new level!
Are your kitchen countertops giving you the blahs? Spend a little Q-time with MSI’s virtual kitchen designer to experiment with the latest quartz.
Rockmount stacked stone ledger panels are perfect for any accent wall, fireplace, or backsplash.

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