Our team dives deep into what it means to experience your brand and manage your product(s). Who is your brand? Where does it live? What does it look like, sound like, feel like? What are the various tools and touch points in use?


Audience Analysis

Who is shopping for your product or service? How well do you know them?

Competitive Research

Our job is to understand your retail channel and category so that we can effectively engage your competitive advantage. Who is your competition? What are they doing? What is unique about your category? What categories look like yours?


Once we know all that we can about your brand and its intersection with consumers, we deconstruct the various obstacles and opportunities facing your brand along with actionable solutions.

Mallory Hesketh

Marketing Director at Capital Investment Advisors

This team never skips a beat in understanding our world and providing design strategies to best help convey our technical jargon to our clients and potential clients.


Therma-Tru is the #1 entry door brand in the U.S. among building professionals. For the opportunity to lead the entry door category for The Home Depot, Therma-Tru asked us to re-design their bay because its current design was not testing well. They specifically challenged us to create a display for their Pro line that would differentiate itself from their standard line.

To gain a deeper understanding of the needs of consumers and pros (and even associates), we partnered with a premier research firm to conduct in-store intercepts in Southern California Home Depot locations. We also walked several store formats in various markets throughout the U.S. Our goal was to fully understand the ideal shopper environment that would best drive engagement and purchase.

The end result was an attractive merchandising structure that allowed shoppers to touch and see all available options. This personalized the shopping experience, promoted product availability and provided helpful comparison information about the standard and Pro product lines.

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The Deck Plus line of deck screws is one of many brands owned by the Hillman Group. The products are high-quality and serve a specific purpose and type of project. Until recently, none of these features were well-articulated or illustrated online. As a result, consumers were confused, products were returned and Lowe’s asked Hillman for help.

When Lowe’s called on Hillman to improve their ecommerce assets, the team at Hillman called on Porchlight. As is the case with many retailers, Lowe’s ecommerce standards were vague. So, the team at Porchlight set about to define a standard that would set the Deck Plus brand apart online while also serving as a guide for Hillman’s other brands.

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