Marketing Manager at hansgrohe
There’s a total of four videos, each focusing on a different moment in the lives of a mother and her children. At 15 seconds long, these videos are pure snippets of joy — and Joleena. Take the clip shown below. Mom stirs a pitcher of freshly made lemonade with her daughter. They smile lovingly at each other. Cut to Joleena kitchen faucets in four distinct finishes, capped off with the tagline “Designed for moments like this.”
Every fixture is also designed to live beautifully together, so we made sure to capture footage of matching products. For example, we shot a master bath scene where the mom removes her jewelry and places it beside the sink. She then steps gracefully into the tub. Two Joleena fixtures, one video.
Our attention to detail didn’t stop there. From wardrobe to props, we made every decision with great care and noted them in the call sheet to ensure a smooth production. We styled the actress as an everyday mom, tying back to Everyday Moments. Not too hippy or preppy, she would come off as young and active, and her outfit would demonstrate financial comfort. Back to that jewelry we mentioned. We chose a necklace with the letters H and J on it — a subtle nod to the brand. And hand towels in hansgrohe green.
These details were also captured in photos. We took product, what we call traditional shots, as well as dynamic action shots like running water over fresh vegetables and a woman splashing water on her face. These would serve as the base for the Joleena product catalog, a beautiful journey through the everyday moments and fixtures around which we build our lives.
Just as we did for the videos, we took our time crafting the catalog’s messaging. Thoughtful headlines like “For those quiet moments” pull the reader into the body copy, where they’re reminded of those magical parts of the day such as a long soak in the tub. Bubbles, closed eyes and all. Joleena is designed for moments like this.
Through our hard work and dedication to the details, we were able to help hansgrohe successfully launch their elegant line of transitional fixtures into the hearts and homes of millions.