Hangtag Design for Husky Tool Bags

What We Did

  • Competitive Research
  • Photography
  • Packaging
  • Ad Campaigns

Husky is one of the largest national home improvement brands, encompassing a vast array of products, such as hand tools, tool storage, pressure washers, and generators. As an approved vendor for The Home Depot, we have been involved with Husky since our inception. When Husky needed assistance in production, we went right to work.

Husky’s team created the artwork for a hangtag, but trusted in our team to execute the package design, while adhering to The Home Depot’s brand standards. We find consistency very important in retail, so we got started on the best size and shape for the hangtag. For the final design, we developed a one-sided wrap in three sizes, and then applied the brand standards.

Continuing to keep The Home Depot’s strict guidelines top of mind, we directed photography for each tag. Our team spent a great deal of time ensuring no detail went overlooked. From carpenter pencils to screwdrivers, all accessories were lined up just right.


There’s a big difference between brands built well, and those built in a hurry. In this way, brand construction is like the experience of the “Three Little Pigs.” Some methods and materials hold up better than others. Great brands are built with carefully constructed positioning, identity and messaging, with brand standards operating as an owner’s manual.

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Once you build a great brand, the day-to-day work begins. It’s time to send that brand out into the world, to interact with the retail world, that is. Implementation is where the creativity and strategy come together to yield brand touch points. Each touch point is a branded connector between your audience and your brand. From shelf to social, the right implementation strategy and creative yield results.

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