Lowe’s reported first quarter fiscal 2026 results for the period ending May 1, 2026, delivering solid top-line growth and its fourth consecutive quarter of positive comparable sales. Despite CEO Marvin Ellison describing the housing market as the most challenging since the financial crisis, Lowe’s beat expectations on both the top and bottom lines and reaffirmed its full-year guidance. The results…

​The Home Depot reported first quarter fiscal 2026 results for the period ending May 3, 2026, posting solid top-line growth and positive comparable sales while reaffirming its full-year guidance. Despite ongoing consumer uncertainty and housing affordability pressure, the company delivered results in line with expectations and signaled that the underlying demand environment remains stable. Inside the Results What Drove the…

If you have ever sat in a meeting with a retailer, merchant, or agency partner and heard a sentence like, “We need to update the PIP before the PLR so the QP can land on the sidecap”, you are not alone.  Home improvement retail is full of shorthand. Merchants, marketers, packaging teams and store associates rely on acronyms to move…

Short-form video has transformed how consumers discover, shop and engage with content, especially in the home improvement space. Platforms like TikTok and Instagram Reels are no longer just for dance trends and viral memes; they’ve become powerful tools for brands to reach younger audiences, build awareness and inspire DIYers in under 60 seconds. For home improvement brands, this is an…

As Earth Month is here, sustainability takes center stage in consumer conversations and brand initiatives. One area where businesses can make a significant impact is packaging. With growing consumer demand for environmentally responsible choices, ecofriendly packaging has become more than a trend – it’s a necessity. Brands in the home improvement and retail industries are embracing sustainable packaging solutions to…

Artificial intelligence (AI) is transforming the marketing landscape, especially within retail and the home improvement industry. For retailers, embracing AI isn’t just about keeping pace – it’s about setting the standard for innovation, customer engagement and operational efficiency. Let’s explore how AI is shaping retail marketing with actionable examples and tips for leaders. Automation and Efficiency Marketing automation is another…

When crafting online content, customer attention is king. How will you grab it? In this world of ever-shrinking attention spans, how will you keep customers with you long enough to make your pitch? And how do you make sure that moment sticks with them? That’s where embeds come in, ready to break the scroll barrier and keep your audience glued to…

In the competitive world of home improvement marketing, capturing consumers’ attention is crucial. Instead of relying on basic product shots and plain backgrounds, today’s audiences crave immersive experiences and emotional connections. Real, live, on-location photography/video is easily the best option for this. But what if a lot of time, money and resources aren’t available? What if total control is needed…

In the world of home improvement marketing, capturing the attention of homeowners isn’t enough. As marketing professionals, we need to guide them on a journey – the buyer journey – from the initial spark of inspiration to the moment they become loyal brand advocates. This journey unfolds in four distinct stages, each requiring a unique approach to messaging and connection….

They say modesty is a virtue, but we’re setting it aside for a bit of shameless self-promotion. Why? Because we’re excited about what we do and can’t wait to share it with you. So, buckle up and get ready for a fun, informative and slightly self-congratulatory journey through the world of Porchlight. Who We Are Welcome to Porchlight, where we…