If you’re a supplier selling into Home Depot or Lowe’s, or you sell to Pros anywhere, here’s something worth knowing about the people buying your product: They can tell when something’s fake, and they’re not shy about ignoring it. Nine out of 10 Pros say they can identify staged or AI-generated advertising. That’s not a guess on their part –…

Lowe’s second quarter (ended July 31, 2026) told two stories at once. Sales grew, comps went positive for a fifth quarter running and online kept climbing. But EPS barely moved, and instead of holding its full-year guidance where it was, Lowe’s trimmed it. Pro, online and home services pulled their weight this quarter. Everyday DIY spending didn’t. The Numbers Image…

Home Depot’s second quarter (ended August 2, 2026) came in ahead of expectations. Sales, comps and earnings all sped up from Q1. Even with tariff pressure still in the mix, the company left full-year guidance where it was instead of raising it. That’s a company that likes its trajectory but isn’t ready to call the year early. The Numbers Image…

What Is a Planogram, and Why Does it Matter? At its simplest, a planogram is just a map. It’s a documented decision about what lives where on a shelf and why. It doesn’t need to be formal or complicated. Even a sketch counts, as long as the decision exists somewhere outside just one person’s head. That’s really the whole point:…

Before we design a bay, we ask what it’s actually supposed to do. Build brand recognition? Help shoppers compare? Guide a decision? Each answer points to a different layout. Start with the Job, Not the Layout Before we design a bay, we ask what it’s actually supposed to do. Build brand recognition? Help shoppers compare? Guide a decision? Each answer…

Lowe’s reported first quarter fiscal 2026 results for the period ending May 1, 2026, delivering solid top-line growth and its fourth consecutive quarter of positive comparable sales. Despite CEO Marvin Ellison describing the housing market as the most challenging since the financial crisis, Lowe’s beat expectations on both the top and bottom lines and reaffirmed its full-year guidance. The results…

​The Home Depot reported first quarter fiscal 2026 results for the period ending May 3, 2026, posting solid top-line growth and positive comparable sales while reaffirming its full-year guidance. Despite ongoing consumer uncertainty and housing affordability pressure, the company delivered results in line with expectations and signaled that the underlying demand environment remains stable. Inside the Results What Drove the…

If you have ever sat in a meeting with a retailer, merchant, or agency partner and heard a sentence like, “We need to update the PIP before the PLR so the QP can land on the sidecap”, you are not alone.  Home improvement retail is full of shorthand. Merchants, marketers, packaging teams and store associates rely on acronyms to move…

Short-form video has transformed how consumers discover, shop and engage with content, especially in the home improvement space. Platforms like TikTok and Instagram Reels are no longer just for dance trends and viral memes; they’ve become powerful tools for brands to reach younger audiences, build awareness and inspire DIYers in under 60 seconds. For home improvement brands, this is an…

As Earth Month is here, sustainability takes center stage in consumer conversations and brand initiatives. One area where businesses can make a significant impact is packaging. With growing consumer demand for environmentally responsible choices, ecofriendly packaging has become more than a trend – it’s a necessity. Brands in the home improvement and retail industries are embracing sustainable packaging solutions to…