Identity Development

Successful brands start with a well-defined identity, one that tells the world who you are and why you’re the best at what you do.

  • Brand Identity
  • eCommerce Standards
  • Brand Positioning
  • Naming
  • Messaging
  • Photography
  • Brand Guidelines
  • Video

Visual Merchandising

Visual merchandising helps you maintain control over your in-store presence and positioning.

  • Packaging
  • eCommerce
  • Structural Design
  • 3D Renderings
  • Point-of-Purchase Design
  • PLR Support
  • Planogram Development

Digital Marketing

Establish your brand and grow your audience with strategic, results-oriented digital marketing.

  • Web Design & Development
  • Blog Content
  • Search & Paid Search
  • Digital Advertising
  • Social Media & Paid Social
  • Photography
  • eCommerce Design & Development
  • Video

Print Marketing

Create a tactile brand experience and build your brand awareness with creative, hands-on marketing collateral.

  • Brand Collateral
  • Visual Merchandising
  • Ad Campaigns
  • Photography

Lauren Batts

Marketing Manager at Hansgrohe

At Hansgrohe, we were looking for a full-service marketing agency to assist with creating beautiful assets for our newest product launch. Porchlight brought the expertise and creative eye to the table. It was great working with the entire Porchlight team from start to finish to bring our newest collection to life through photography and video.

Hunter Industries

This was our first time partnering with Hunter Industries and their corporate creative team, so we were eager to get to work. Their HC irrigation product is high-tech and includes features that the competition doesn’t. Our goal was to ensure the features/benefits were clearly portrayed, and the box stood out on the shelf amongst the competition.

We started off making the entire package Hunter’s blue color and isolating the Hunter name to make the brand more prominent. Since this product is a higher price point and at the top of the product lineup, we altered the box structure and added a sleeve/wrap with a special finish to clearly portray it as a premium product. We also created consistent iconography with more descriptive titles to make the whole message more cohesive.

Overall, Hunter’s corporate creative team was extremely pleased with the end result. We provided them with creative which resulted in a much simpler – yet captivating – packaging design that enabled customers to more clearly understand exactly what the product was capable of compared to the competition.

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Berry Plastics

Berry Plastics originally wanted us to get their Iron-Hold trash bags color family consistent, but they quickly added onto that by having us do slight revisions to their opening price point/inexpensive packaging. After seeing what a big difference the slight changes made, they then wanted to see all-new creative.

The main challenge was the overall design was trying to carry more weight than the typical opening price point trash bag. But we didn’t want it to connect with any of the national brand names either. They also did not have any logo or color palette consistency. We ended up doing three versions of three different families of product, with each family organized by color for its gallon size. We did versions that were close to the original and others that were totally new. We also made slight revisions to the logo and even did a full photoshoot so we could have all-new photos to choose from.

In the end, we brought them a consistent, scalable design that should last the test of time. We did everything from in-store research to structure designs to font families and brand standards, which also led to us to doing some of their trade show booths, sales sheets, coupons and digital ads.

Read the Case Study