For all the influence that data is having on the retail world, there is no amount of data that can replace the experience of being in a store. Store walks are an essential part of any retail strategy. Whether you have a product on the shelf today or are pitching a new product, there is always something to be learned when you shop your own product.
As with any good research project, the outcome is better when you follow a process. Download our white paper Walk the Walk: The Importance of Store Walks to learn our technique and see evidence that it works.
Download the whitepaper to find out:
- How to decide what stores to visit
- Why it’s important to have a goal in mind
- When to pocket that goal and just be a shopper
- What to do after you walk